About the client
Coravin is an eCommerce company focused on designing, marketing and selling a single product. Its product is a tool that enables users to pour a single glass of wine without having to remove the cork from the bottle: instead, a needle goes through the cork, pouring the wine while an inert gas fills the void left by the amount poured.
This gives users the ability to serve as much or as little wine from a bottle without having to open it. The process preserves whatever remains in the bottle for future consumption without fear of oxidation. Coravin’s product leaves the cork undisturbed during the serving process and reseals the bottle itself once the product is removed.
Coravin focuses solely on selling its product online and has websites hosted in multiple countries. This calls for both a large and well-managed IT infrastructure.
How can an international eCommerce company harmonize its global IT infrastructure in order to create a more efficient online environment while managing B2B and B2C operations? That’s the question Coravin was asking after subcontractors made suboptimal technology choices rendering their IT infrastructure cumbersome and inefficient.
The challenge revolved around restructuring Coravin’s eCommerce IT systems. Previous subcontractors made substandard technology choices creating a less than optimal IT environment and limiting access to B2C markets. For example, websites in different countries used different eCommerce platforms which made coordination between websites difficult.
One problem that became apparent was that their eCommerce systems struggled to meet demands from the marketing department to target both B2B and B2C markets. Marketing efforts to make changes on Coravin’s websites were often made difficult or even thwarted by the IT infrastructure
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The solution was to hand over control of Coravin’s eCommerce systems to an offshore Pentalog team. The team first focused on the Magento-based US platform, where the Pentalog team upgraded the website while working to optimize and give it a B2C focus.
Collaboration between Coravin and Pentalog is ongoing as their roadmap is large: our team is now working on Coravin’s European website. Pentalog’s team is adopting a similar approach with Europe as it did in the US. Currently, it is using OpenCart and it plans on migrating the website over to Magento to ensure the US and European websites are streamlined.
For both the US and European websites, Pentalog is also implementing tools that boost marketing automation with a particular focus on measuring efficiency of e-mail campaigns, promotions, and product launches throughout the entire buyer’s journey.
Coravin particularly appreciates Pentalog’s reaction time, responsiveness, and reliability. Working with Pentalog’s offshore team also reduced IT costs for the company, because it was less expensive than the US subcontractors they worked with previously. This cost reduction and Pentalog’s high level of performance resulted in a very satisfied client.
One solid measure of success for this project is Coravin’s recent nationwide TV advertising campaign for Mother’s Day in the USA. This TV campaign resulted in a 500% increase in website traffic and sales. And the website handled the increased traffic perfectly.
As work continues with the US and European websites, a mobile application might be developed as well.
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Coravin - We chose Pentalog to help us get the flexibility and agility
We chose Pentalog to help us get the flexibility and agility we needed to support our growth, make new digital investments and support new marketing opportunities.
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