WEBSITE DEVELOPMENT OUTSOURCING - MADE.COM NEEDED WORKFORCE FLEXIBILITY. PENTALOG PROVIDED IT. just celebrated its 8th birthday. After raising 40€ million in their latest round of fundraising, the London-based furniture “e-tailers” expanded from the UK to France, Belgium, Italy, The Netherlands & Germany. 


If you’re thinking the company nipping dangerously at IKEA’s heels knows exactly what they need, you would be right. 


Furniture design

Source: Shutterstock / Author: AlexRoz needed a highly competent, scalable technical team and it can sometimes quite the challenge to manage recruitment, keep talented engineers and continuously adapt to business needs at reasonable costs in London. Extending the team with a Pentalog team based in Romania was a flexible, cost-effective way to address these challenges.



Made’s business model thrives on the concept of selling furniture directly from manufacturer to customer.


No wholesalers. No middle men. And, awesome design at every level.



Back in 2013, had the idea to build a strong, engaged community around their brand and  website. The main objective of the Made Unboxed platform was to allow customers to post photos and reviews of their purchased products – on display in their homes and spaces. Considering the rigid planning constraints and the need to focus on existing projects, this was the perfect opportunity to start building a nearshore extension of the internal development team.



A team of 5 engineers at Pentalog’s Delivery Center in Iasi, Romania shouldered the task of developing, testing and maintaining the Made Unboxed platform – working alongside’s own Product Owner and UI designer.



The Made Unboxed site is responsive and supports the all main browsers, including both Desktop and Mobile platforms.


The application was developed using the Scrum methodology, is scalable and deployed on cloud infrastructures.


The implementation was initially planned to be executed using the Social Engine (SE) framework, and the first version came with a deadline of 2 months. 


After the first sprint, the Pentalog team suggested switching to Symfony which was better suited to reach the MVP within the deadline. Their initiative and strong commitment to catch up with the first lost sprint allowed them to deliver the MVP as initially planned.


The success of this first project in such a challenging environment strengthened the relationship and allowed following new projects and an increase of the extensions with Pentalog to around 25 people today.



The TalentLab platform is a unique opportunity for up-and-coming creators to submit their furniture design proposals online, where customers can crowdfund and order pieces they like and support these initial designs– developed with the same technologies used for Made Unboxed.


Pentalog continues the maintenance and support of both these projects today but is also working on other different new projects.


By working with Pentalog, managed to control the recruitment challenges on a complex market like London to quickly launch new projects, speed-up existing ones – and do it all in a flexible framework and good value for money.



Do you want to inject a dose of flexibility in your development capacity?


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