Lookalike audiences: learn how to advertise on Facebook


Do you know how to advertise on Facebook the smart way? Is your current audience small or not responding enough to your ads? What are Facebook lookalike audiences? Lookalike audiences is a Facebook Ads feature that enables your online advertising manager to scale Facebook advertising by targeting people who are similar to your most valuable audiences, which means your current and best customers and clients. Creating a lookalike audience allows you to target 20 times more people than a custom audience and will include ...
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Chisinau Startup Week 2016

chisinau startup week 2016

Holidays are coming and it’s time to celebrate! We are thrilled to congratulate our fellow Moldovan IT community on starting a new tradition in November: Chisinau Startup Week. During a five-day marathon, local entrepreneurs, startup founders and potential partners enjoyed this Techstars initiative in a relaxed atmosphere where they exchanged with local and international speakers on how to create, promote and make their startup a success. Of course Pentalog couldn’t have missed this amazing opportunity to contribute to the training of ...
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E-commerce development: a CIO has chosen our IT outsourcing services

Sophie LELARGE

Sales Director (Founding Partner)

e-commerce infographic

The CIO of a Top 100 e-commerce company in France has contacted Pentalog for staffing a PHP development team. Their e-commerce development project will be soon outsourced. To recruit or to staff? To recruit or to staff, this is the question that all CIOs ask themselves. Do you have an e-commerce development project? Contact me and let’s talk. On the one hand, if you recruit, you’ll be able to rely on an e-commerce development team onsite, a team that will be directly involved in the ...
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Agilizza: the easiest way of being Agile…at least in Boston!

Sophie LELARGE

Sales Director (Founding Partner)


Being Agile has never been easier. Pentalog’s Office in US organizes meetings in Boston, MA. They are called Agilizza. Being Agile Does Agile sound familiar to you? How meaningful are Agile approaches to you in your everyday business life? How do you increase your agility, how do you share your agility skillset? Imagined by Chris Hote Based in Boston ,MA, Pentalog US VP Chris Hote imagined recurring events, as friendly as personal meetings. These recurring events are known as Agilizza. Agilizza is the contraction of ...
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How to fail the deployment of agile practices in 5 steps

Aymeric LIBEAU

Senior Consultant (Senior Partner)


Agile practices (Scrum, Kanban or both) have widely proved their value contribution to projects and even to organizations as a whole. Benefit or inconvenient, deploying Agile practices requires strong involvement of the team in order to achieve this sustainable self-management. We gathered here a few important aspects to take into account and avoid disappointment. Considering Agile practices as project management Thinking of agile practices as equivalent to classic project management leads to re-questioning new roles: Product Owner with decision-making power; Scrum Master ...
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