UX/UI Design

UX/UI design is essential for building a user-centered digital product. While UI focuses on the interaction between users and computer systems, software, and applications, UX deals more generally with the user’s journey and experience with a brand, a product, or a service.

Good user experience is a huge factor in customer engagement, resulting in higher leads and more sales. Great UX goes hand in hand with an amazing user interface design but goes beyond it, as well. Besides colors, typography, iconography, and other visual elements, user experience design relies on product accessibility, credibility, usability, desirability, and value for the end-user.

UI and UX designers work closely with other stakeholders to translate a product’s business goals into information architecture (UX) and layouts (UI) that engage audiences and solve problems.

For more in-depth explorations of the differences between UI and UX design, product design best practices, and successful UX strategy, Pentalog’s experienced UX/UI consultants and web designers will walk you through a selected range of articles.