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Embedded World 2010: it’s over…

Mickaël Hiver
Mickaël Hiver
Revenue Operations Manager

3 days to present our services, contact potential clients and prospective suppliers, explaining the concept of Offshore, and how it works and discovering new products and concepts.3 days is definitely too short!Speaking of products and concepts, the main idea that I have retained from this trade show is that the Embedded business is turned resolutely towards the End User, to make his life and the use of new High Tech technology easier:• The HMI has become very intuitive and clean: touch screens, motion sensors, acoustic sensors… Intel has built a wall dedicated to the customer in a store (clothing and shoes): half transparent allowing for the selection of an article in the store (as shown on the screen) and information concerning prices etc., all downloadable to your Smartphone, the other half is a touch screen to show you wearing the selected items by means of multiple cameras embedded in the wall.• Robotics were also very present with flying cameras for video surveillance, mechanical spiders for hazardous environments, and robotic arms that can keep a stick balanced on their fingertips…• Concrete applications in different sectors and occupations that will link computers and electronics with simplified applications (allowing the end-user to refocus on its core business and not on the need for technical knowledge of the tools): medical (patient monitoring, disability aids…), military (vision, guidance, and logistics), industry (assembly, logistics), M2M (communication and action)…• Mobility: Smartphones were also very present at the show. All major manufacturers were fighting around the portability between Symbian, RMI, and Android. The iPhone was absent from this portability (strange isn’t it? ;-)).In short, Thomas and I got back on the road to our office in Frankfurt with our heads full of images and new ideas. It is now up to us to find some way to use them!

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