Due to the global trend of digitization and the reduction of storage costs, the mass of heterogeneous data (Big Data) associated with a product or service offer, a brand, a company or a person has become increasingly large and more complex. Over 2.5 quintillion bytes of information are created every day which includes articles, videos, comments, web traffic, sales figures, the profile and activity of web-influencers as well as interactions between people, objects and connected entities with the Internet of Things.

Within this mass of data lies intelligence, you just need to learn how to find it. The detection of significant connections, the management of real time exponential data, detailed data analysis and the ability to make predictions are all part of the new digital Business Intelligence skill set that allows a company to transform raw data into useful intel.