Designing a product needs efficient planning, accurate skills and excellent collaboration to drive success. Pentalog's Product Design Service provides the right talent to empower you at every stage. From conception through to completion, or anywhere in-between, our multidisciplinary service is designed around your exact requirements. Whether you're creating a new product or enhancing features and functionality of an existing one, we can integrate expert capabilities across product strategy, product design, UX/UI and copy to achieve your end goal and deliver your product to market faster.
Every product design initiative starts with a series of workshops to frame the collaboration - workshops being a tool used all along the product lifecycle. This stage is under the responsibility of the Product Designer and Product Owner. They will work together with key stakeholders and decision makers from your team to build consensus around project scope and boundaries (e.g. using Design Thinking methodology). This phase covers a high-level outline of the expertise, means, actions, and processes needed to deliver the expected outcomes.
Product framing is a strategic stage in product design, during which both the Product Owner and Product Designer have important roles to play:
Once the product framing stage is completed, we will work together to define all processes and tools necessary to conduct the project. This alignment covers:
To support product design decisions and ensure coherence with your brand, we will set up the Product Design guidelines. This includes:
Understanding user behavior is key to understanding how users interact with your product. By conducting user behavior analysis, we take a data-driven approach to product design, which helps inform product decisions with validated insights. This approach ensures the completed product maximizes client reach.
In a typical user behavior analysis, we collect and analyze data from multiple sources, covering:
We conduct this analysis at two key stages of product design. The first stage takes place during the "Discovery" phase before project development. The second comes after the development to align expectations versus results, enabling necessary changes to be made.
Both the Product Owner and the Product Designer are responsible for understanding user behavior and creating a product that meets user needs. The Product Owner focuses on the overall vision and roadmap to serve business objectives and features, while the Product Designer is responsible for creating the user interface and experience to serve the usage. Together, they work to ensure that the product is successful and meets the needs of both the users and the business.
Guided by the agreed strategy in place and formulated customer expectations, the Product Designer will create the product UI - the tangible design assets illustrating how the product will look like or function, based on solid UX concepts and works.
This may include:
During the product development phase, our product design expert will collaborate with the tech team, adding specialized skills to support the testing and inspection of the items delivered. This helps ensure consistency with the strategy, UX and UI guidelines and expected outcomes.
The scope of the Product Designer's intervention covers:
For every stage of the Product Design Service, you will get a clear overview of what was delivered or agreed upon. This includes:
Clearly written and structured documentation is crucial in product design. It provides a single source of truth about what was done, why it was done and how, allowing to capture design ideas, decisions, and solutions. This helps ensure clarity across teams and efficient processes.
For all main product design concepts (e.g. behaviors, reusable components, UI kits, design system), the Product Designer will create the corresponding documentation based on the content and materials delivered.
If needed, the Product Designer may provide graphic design, SEO, and copywriting recommendations to increase organic traffic and improve website visibility on search engines. This may include:
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