Product Design

1. Product Framing

   Every product design initiative starts with a series of workshops to frame the collaboration - workshops being a tool used all along the product lifecycle. This stage is under the responsibility of the Product Designer and Product Owner. They will work together with key stakeholders and decision makers from your team to build consensus around project scope and boundaries (e.g. using Design Thinking methodology). This phase covers a high-level outline of the expertise, means, actions, and processes needed to deliver the expected outcomes. 

   Product framing is a strategic stage in product design, during which both the Product Owner and Product Designer have important roles to play: 

   • The Product Owner is responsible for providing a clear business case for the product and outlining the desired outcomes. This could include listing specific features and benefits, as well as discussing any desired goals or objectives that the product should meet.
   • The Product Designer will clarify current user needs and behaviors, set design requirements, and provide feedback on product usability. 
   • Both the Product Owner and Product Designer will work together to answer questions, brainstorm ideas, and provide feedback on potential designs for the product.
2. Alignment on Product Design Processes and Tools

   Once the product framing stage is completed, we will work together to define all processes and tools necessary to conduct the project. This alignment covers:

   • Product design processes
   • Next workshops
   • Planning milestones
   • Tools to use
3. UX and UI Guidelines

   To support product design decisions and ensure coherence with your brand, we will set up the Product Design guidelines. This includes:       

   • Defining the guidelines that must be followed 
   • Implementing the recommendations defined in the guidelines (for example: set up of a Design System)
4. User Behaviour Analysis

   Understanding user behavior is key to understanding how users interact with your product. By conducting user behavior analysis, we take a data-driven approach to product design, which helps inform product decisions with validated insights. This approach ensures the completed product maximizes client reach.

   In a typical user behavior analysis, we collect and analyze data from multiple sources, covering:             

   • Experience trends benchmarking
   • User research
   • User tests data
   • User feedback

    

   We conduct this analysis at two key stages of product design. The first stage takes place during the "Discovery" phase before project development. The second comes after the development to align expectations versus results, enabling necessary changes to be made.

   Both the Product Owner and the Product Designer are responsible for understanding user behavior and creating a product that meets user needs. The Product Owner focuses on the overall vision and roadmap to serve business objectives and features, while the Product Designer is responsible for creating the user interface and experience to serve the usage. Together, they work to ensure that the product is successful and meets the needs of both the users and the business.

5. Product Design Interface (UI)

   Guided by the agreed strategy in place and formulated customer expectations, the Product Designer will create the product UI - the tangible design assets illustrating how the product will look like or function, based on solid UX concepts and works.

   This may include:       

   • User flows 
   • Wireframes (low or high-fidelity)
   • Prototypes (interactive or not, video, animated or not)
   • Mock-ups 
6. Support for Design Implementation

   During the product development phase, our product design expert will collaborate with the tech team, adding specialized skills to support the testing and inspection of the items delivered. This helps ensure consistency with the strategy, UX and UI guidelines and expected outcomes. 

   The scope of the Product Designer's intervention covers: 

   • Integration/design review during implementation
   • Integration review after implementation 
   • Changes review
7. Formalized Outcomes for Product Design Events and Deliverables

   For every stage of the Product Design Service, you will get a clear overview of what was delivered or agreed upon. This includes: 

   • UX guidelines
   • UI assets/elements delivery 
   • Formalized outcomes after workshops
   • Integration review document
8. Product Design Documentation

   Clearly written and structured documentation is crucial in product design. It provides a single source of truth about what was done, why it was done and how, allowing to capture design ideas, decisions, and solutions. This helps ensure clarity across teams and efficient processes. 

   For all main product design concepts (e.g. behaviors, reusable components, UI kits, design system), the Product Designer will create the corresponding documentation based on the content and materials delivered. 

9. Copywriting and SEO Support

   If needed, the Product Designer may provide graphic design, SEO, and copywriting recommendations to increase organic traffic and improve website visibility on search engines. This may include:

   • Designing user-friendly websites, with an engaging user experience that helps boost organic traffic
   • Creating effective landing pages, optimized for search engine visibility across page titles, meta-data, and other elements that influence SEO
   • Creating eye-catching, informative and relevant visuals that enhance the copy and messaging within a website 
   • Providing advice on writing copy that is both concise and readable, as well as interesting and engaging for readers