Manuel M.


513 dollar
12 years
Mexico City, MEXICO

My experience


Imagen Digital MéxicoFebruary 2018 - April 2020

Formulated a new, competitive, "market-oriented" commercial model:

* Created a platform-integrated commercial team and developed a new digital-

first creative services team. As a result the avg. transaction value rose by

+75% in 15 months.

* Improved our revenue-generation capacities by hiring, promoting, re-

accommodating and training the entire 45 people sales team.

* New clients attraction improved considerably in 2 years, New client s sales

increased from 5% to 22% of total sales.

* 2019 s division cashflow ended +18% vs 2018

ChilangoJanuary 2017 - February 2018

Successfully conducted a smooth transition for Chilango's landing-process into

the company after being acquired from Grupo Expansión.

* Recruited a highly professional multidisciplinary team for the content creation

strategy for Maspormas and Chilango's print and digital platforms.
* After 9 months of the handover process, achieved to increase

s digital reach and unique-users by 120% from lowest point ever.

* Co-created an efficient "Digital-First" 60-people newsroom that generated

extraordinary journalistic special reports like "Pinche Indio" and "No me digas


SSL Digital MXApril 2014 - January 2017

* Developed a big-scale commercial strategy for a new business division which

operated 650+ online/offline out-of-home advertising units within 48 airports.

* Division's sales reed +50% of the company's total revenue by the end

of the second year.

Grupo Expansion, a Time Inc / Time Warner Company

Feminine, Lifestyle & TVAugust 2008 - March 2014

* Responsible for 8 media brands' business development and P&L. (Quién,

ELLE, InStyle, Balance, Life&Style, Revolution and 2 branded TV projects)

* Headed an incredibly talented 35-people commercial team that generated +

$30M US (Approx. 65% of total ad revenue) annually

* Achieved business and EBITDA goals for more than 5 consecutive years.

* Launched first 2 branding-TV projects: ``ELLE Mexico Diseña'' and

``Travel&Leisure Gourmet Awards'' (15% of total ad revenue).

My stack

Marketing, Content marketing, Business Development, Social Media, Marketing Strategy, Management Consulting, Digital Marketing, Branding, Advertising