Abigail P.

CONSULTANT

218 euro
Freelancer
6 years
Bristol, UNITED KINGDOM

My experience

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Note Taking ExpressApril 2019 - October 2019

As the Creative Brand Manager at Note Taking Express, I was responsible for all marketing activity for Note Taking Express and NTEhub in the UK and North America. I was responsible for the brand and how they were perceived by all stakeholders. Ensuring high-quality, trustworthy and innovative products and services. Key Successes Rebranded the company. Increases social media follow- ing and website engagement. Created a new intranet using Twine. Integrated marketing systems (internal/ external). Created content calendar. High CTR email campaigns.
Responsibilities

• Responsible for promotion and development of the brand and ongoing evaluation including creating and maintaining measurability models for all marketing activity.
• Driving social media and website engagement to our target audiences.

• Designing marketing collateral via creative cloud tools.

• Video Editing and production

• Rebranding the company

• Chatbot creation

• Website development

• Integration of internal marketing systems across the company
• Paid advertising

• Marketing Strategy/Budget Creation

• Using creative cloud, indesign, premier pro, to create marketing collateral for the company.
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d-floJanuary 2019 - March 2019

Launched the newly branded website and developed their whole marketing system setup within 2 months.

Responsibilities

• Rebranding

• Creating and implementing chatbots
• App Development

• Creating internal intranet
• Redesigned and launched new website
• Email campaign creation on send grid, Mailchimp.

• Social Media Management

• Content Creation/Create global marketing strategies
• PR & Advertising

• Budget creations and management
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ProAV limitedJune 2016 - January 2019

Key Successes: Interim marketing director for 3 months whilst a replacement was found after the marketing director left. Increase the social media channels by 65% across all social media channels. Increased web traffic from social media platforms to the website. Open rate on internal email campaigns increased from 10% to 31%. Launched and developed a new intranet for internal associates and implemented digital signage to unify internal communications. Automating the marketing department with the website, email software with internal communications platforms to enable smooth communications internally and externally. Working with our channels partners such as Sony, Samsung, Polycom by creating engaging social media and email marketing campaigns.
Responsibilities

• Web design, developed and redesign

• Social Media
• Internal Communications
• PR & Advertising

• Budget Management
• System Integrations

• Email Campaigns
• Project Management
• Create global marketing strategy
• Using creative cloud, indesign, premier pro, to create marketing collateral for the company.
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Project GlobalJanuary 2016 - March 2016

Created, implement and managed all three companies and developed a following across Facebook, Twitter, G+ and LinkedIn to 10000 in 3 months. Integrated the website with Bullhorn, this enabled candidate to apply with their CV on the website and pull their information straight through to Bullhorn which was a recruitment CRM system using tagging system/keywords to find the right candidate.

Responsibilities
• Rebranding
• Creating and implementing chatbots

• App Development
• Creating internal intranet
• Redesigned and launched new website
• Email campaign creation on Sendgrid, Mailchimp.

• Social Media Management
• Content Creation

• PR  & Advertising
• Logo design

• Create brochures and marketing collateral
• App development
• System integrations
• Website relaunch
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AXA InsuranceMarch 2015 - September 2015

Resourcing Brand & Attraction Consultant. My role was to recommend develop and manage Axa's UK digital attraction plan ensuring effective ROI across all channels.
Successes – Helped run a Global Careers Advertising Campaign to increase recruitment globally. Increase Social media followers and enable candidate attraction from various marketing and social media campaigns.
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Right InternationalJanuary 2013 - January 2015

Executive search consultant. Expert in all Insurance Matters. This involves using my top-quality research skills to find the right Individuals for various roles. Involves calling up my contacts for help and advice, building great relationships with clients and candidates. This role lead to me developing and taking charge of all Social Media Marketing of the brand and developing the Right International Brand from start up.
Successes – Developed, created and implemented Social Media Strategy. Increased followers by 100% and developed the website and the ability for people to apply through the website and go straight into the CRM software Highrise.

My stack

WordPress, Web development, Video editing, Video / Audio compression, Twitter, Social Media Marketing, Social Media, Salesforce.com, Project Management, Marketing, Mailchimp, HTML, Graphic Design, Content marketing, Adobe InDesign, Adobe After Effects