* Report directly to Vice President of Sales and Marketing of the company. * Direct marketing promotions including, direct response, conferences, advertising, epromotions, and organizational outreach. * Directed retail marketing promotion including direct response, conferences, advertising, retail co-op, author promotions, management of relationship with our trade distributor, and publicity. * Coordinated marketing efforts with our co-publishing partners including the American Academy of Neurology and the American Cancer Society. * Supervise all cover designers and cover design. * Coordinated the launch of company’s first two periodical publications in 2010.
Oxford University PressNovember 2006 - January 2009
* Reported directly to Marketing Director Academic/Trade * Directed all marketing promotions including direct response, conference, advertising, online, retail co-op, organizational outreach and author events. * Supervised and trained staff of two direct reports. * Instituted cost-cutting efforts beginning in 2007 primarily, annual savings averaged 20%. * Oversaw external relationship with CABI and the American Chemical Society. * Worked closely with editorial, direct response, sales, publicity, and journals publishing teams to ensure effectiveness of marketing and sales promotions.
Routledge / Taylor & Francis BooksJuly 2001 - November 2006
* As Marketing Manager reported directly to Marketing Director. * As Senior Marketing Manager reported directly to President of US division. * Oversaw all marketing promotions including direct response, conference, advertising, online, retail co-op, organizational outreach and author events. * Supervised and trained staff of between two and five direct reports. * Moved between divisions as company required and successfully took on challenges on learning new markets and channels. * Managed team of commission medical sales representatives. * Managed relationships with distribution partners. * Worked closely with editorial, direct response, sales, publicity, and journals publishing group to ensure implementation and effectiveness of marketing and sales promotions.
Gordon & Breach /Publishers InternationalSeptember 1999 - July 2001
* As marketing coordinator reported to Science Marketing Manager * As Marketing Manager / Marketing Director reported to Vice President of US Sales and Marketing * Directed staff of between 4 to 10 people. * Inspired staff and maintained morale during period of extreme financial instability. * Directed all marketing operations for both books and journals in North America.
Editing, Marketing, Analytics, Mentoring, Training, Team management, Strategic Planning, Project Management, Data analysis, Content Management
Direct Marketing, ROI, Budgets & Budgeting, Cover Design, Publishing
My education and trainings
Bachelor of Arts, History - Queens College1981 - 1985
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