Tom H.

Consultant

230 dollar
Freelancer
22 years
New York, UNITED STATES

My experience

Self-Employed Publishing MarketingMay 2014 - Present

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Demos Medical PublishingMay 2009 - May 2014

* Report directly to Vice President of Sales and Marketing of the company.
* Direct marketing promotions including, direct response, conferences, advertising, epromotions, and organizational outreach.
* Directed retail marketing promotion including direct response, conferences, advertising, retail co-op, author promotions, management of relationship with our trade distributor, and publicity.
* Coordinated marketing efforts with our co-publishing partners including the American Academy of Neurology and the American Cancer Society.
* Supervise all cover designers and cover design.
* Coordinated the launch of company’s first two periodical publications in 2010.
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Oxford University PressNovember 2006 - January 2009

* Reported directly to Marketing Director Academic/Trade
* Directed all marketing promotions including direct response, conference, advertising, online, retail co-op, organizational outreach and author events.
* Supervised and trained staff of two direct reports.
* Instituted cost-cutting efforts beginning in 2007 primarily, annual savings averaged 20%.
* Oversaw external relationship with CABI and the American Chemical Society.
* Worked closely with editorial, direct response, sales, publicity, and journals publishing teams to ensure effectiveness of marketing and sales promotions.
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Routledge / Taylor & Francis BooksJuly 2001 - November 2006

* As Marketing Manager reported directly to Marketing Director.
* As Senior Marketing Manager reported directly to President of US division.
* Oversaw all marketing promotions including direct response, conference, advertising, online, retail co-op, organizational outreach and author events.
* Supervised and trained staff of between two and five direct reports.
* Moved between divisions as company required and successfully took on challenges on learning new markets and channels.
* Managed team of commission medical sales representatives.
* Managed relationships with distribution partners.
* Worked closely with editorial, direct response, sales, publicity, and journals publishing group to ensure implementation and effectiveness of marketing and sales promotions.
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Gordon & Breach /Publishers InternationalSeptember 1999 - July 2001

* As marketing coordinator reported to Science Marketing Manager
* As Marketing Manager / Marketing Director reported to Vice President of US Sales and Marketing
* Directed staff of between 4 to 10 people.
* Inspired staff and maintained morale during period of extreme financial instability.
* Directed all marketing operations for both books and journals in North America.

My stack

Other

Budgets & Budgeting, Cover Design, Publishing, Direct Marketing, ROI

Others

Analytics, Project Management, Content Management, Mentoring, Data analysis, Editing, Marketing, Strategic Planning, Training, Team management

My education and trainings

Bachelor of Arts, History - Queens College1981 - 1985