Monica M.

Growth Hacker

830 dollar
Freelancer
7 years
London, UNITED KINGDOM

My experience

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Monica Marpole-Bird ConsultingApril 2019 - Present

I specialise in helping founders and CMOs devise and implement scalable digital growth strategies and tactics through a test and learn approach across all marketing channels. I also help with PR and offline marketing strategies to work in unison with online activity.
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Ladder.ioMarch 2017 - March 2019

Marketing agency specializing in quantitative research to optimize marketing campaigns.
*Lead strategy across all verticals; lead and mentor team of 8, manage client relationships and strategy development, and organize 3rd-party contracting.
*Collaborate directly with the CEO to improve the operational effectiveness of the business Creation, design and implementation of company process and structure for scalable growth of the company.
*Brokered partnership between Unilever and Uncommon to identify and test strategies for emergent Unilever product lines; designed and ran testing plan and research.
*Responsible for new business pitches as well as the nurturing through to sale and on-boarding and set up of new clients.
*Digitally led acquisition campaigns which create significant incremental revenue and a positive ROI for startups and SME.
*Exposed to Board Director and Executive level staff with the ability to develop trusted, business relationships with all stakeholders. Considerable experience of translating the business plan into marketing strategy and in developing marketing and business plans for individual markets and business lines.
*Developed and executed performance based digital marketing for over 15 clients on
PPC, Paid Social, A/B testing, CRM, Display
*Managed marketing for launch of banking app Ditto Bank (backed by Travelex);
achieved a 70% penetration rate on pre-launch market population estimate.
*Lead a comprehensive overhaul of market research app One Pulse's strategy; reduced cost-per-acquisition by 50% and increased user base by 33% YOY.
*Helped increase the client retention rate from 75% to 90% over the last 12 months

*Promoted from Strategist, Digital Marketing to Director, Account Strategy in March
2018.
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Havas WorldwideJune 2015 - December 2016

Advertising agency, specializing in digital media and corporate communication packages.
*Managed resource planning and the execution of comprehensive campaigns for multiple brands including Stuart Weitzman, Lysol, and Citroën.
*Developed and produced ATL and BTL international and national campaigns. (OOH, TVC, Radio. Print)
*Led competitor research projects on a weekly/monthly basis and delivered industry insights and recommendations to clients.
*Account lead to prepare and present strategic insight for campaign and brand development.
*Led research and created promotional materials for Durex's World AIDS Day 2015; provided market analysis and strategic advice to management team.
*Conducted annual performance analysis of all Havas work on brand-conglomerate
Reckitt Benckiser; synthesized insights for presentation to client executive team.
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Zambuni PRJanuary 2014 - January 2015

PR and communications agency.
*Used target segmentation to advise clients on product placement in printed media; created the promotional material and interfaced with clients and media companies.
*Successfully brokered a deal with BBC Radio and multiple blogs for continuous content sourcing.
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Judith & Charles Inc.January 2013 - January 2013

*Assisted with launch of new website, worked with third party vendors to coordinate design and implementation.
*Helped to managed ecommerce website and business.

My stack

IT Infrastructure

Docker

Languages

PHP, JavaScript

Databases

MySQL

Other

Business Strategy Consulting, P&L Management, Corporate Communications, eMarketing, Ecommerce Intern, Organisational Design, Account lead, Market analysis, Junior Equestrian Coach, Producer, Marketing Management, Growth Marketing Consultant, Digital Media, Return on Investment, Brand Development, LEAD AND MENTOR, ACCOUNT EXECUTIVE, Marketer, Managed resource planning, Junior Development Coach, Strategy Development, Product Placement, Marketing Campaigns, Director, Account Strategy

Software testing

Jest

Frameworks

Symfony, Redux

Others

Business Development, Strategic Planning, Market research, Team management, Customer relationship management, Consulting, Digital Marketing

My education and trainings

Bachelor of Arts, Sociology, Marketing - Concordia University2009 - 2013