Marketing Automation Specialist
My experience
Agence France-PresseSeptember 2019 - Present
- Managing an international team of 7 direct reports and 12 in dotted line
- Partnering on cross-functional projects and teams.
- Marketing Campaign planning
- Lead acquisition & Nurturing Strategy
- Marketing Automation (Marketo certied expert)
- CRM implementation & run
- Reporting & Dashboarding
- Budget management
- Advocating marketing actions benets to top management
Premista GroupApril 2018 - September 2019
- I've Recruited & managed a Team of 5 (started the digital marketing activity from scratch)
- Lead acquisition strategy
- Lead acquisition through all digital marketing tactics
- Lead sourcing
- Trac Management
- Community / Content Management
- Inbound Marketing strategy
- Social Media strategy
- Community building
- Developing New websites (CX/UX/UI)
- Developing New digital projects
- Mobile apps
- Chat Bots
- Customer journeys
- Implementing Marketing Automation, lead nurturing program
- CRM - Customer loyalty program - Cross sell & Up Sell
- Company reputation & Recruitment program
- KPI's, Reporting, ROI measurement
SAP FranceJanuary 2018 - March 2018
consultant. I'm denitely a marketer
Amazon Web Services (AWS)January 2016 - January 2018
- Roll out marketing strategy and manage web resources to increase web trac, sales inquiries from web forms, optimize AWS account sign ups and other business results.
- Drive strategic innovation across all digital and social media presences within the region to meet business needs and objectives.
- Collaborate closely with the FR eld marketing and cross functional teams to design and implement a digital strategy that positively impacts business growth and enhance online reputation
- Ensure consistency in design and messaging across all digital marketing media.
- Drive success for digital marketing eorts through SEO, SEM, web analytics and social media monitoring
- Integrate with key marketing events announcement and campaign messages
- Manage vendor relationships to ensure quality, timeliness and costeectiveness of deliverables
- Create and successfully execute innovative and eective marketing programs, including events and tradeshows, webinars, online marketing campaigns, lead generation programs, promotions and more.
4D SASFebruary 2014 - January 2016
Trac acquisition & Lead generation
- SEM : relationship management with agency, determining the strategy & reporting and analytics
- SEO : advice in the implementation of best practices, analytics
- Email marketing : HTML, deliverabilty, analytics
- Social : increase social engagement, grow community, analytics
Marketing Automation - Marketo
- Marketo administrator
- Designing Marketing program
- Tracking web activity, analytics
- Automated segmentations based on audience's behavior
- Designing Marketo training for international marketing teams
Email marketing Management:
- Templating HTML/CSS
- Optimization A/B testing
- Deliverability Optimization
- Email DB quality management
- Targetting
- Managing campaigns in multiple languages
- Email content "Real Time Personalization"
- Setting-up campaign results reporting.
- Dening KPIs
- Analysing & optimizing performances
Database management clients & prospects
- Clients DB update
- Prospect DB management et development
- Consolidation, qualication and enrichment
- Segmentation with priors /posteriori
Reporting :
- Measurement results from all digital sources
- Digital dashboard
- Push qualied leads to sales
- ROI Measurement
Videojet TechnologiesOctober 2012 - February 2014
PPC campaigns management
- Google Adwords & Bing campaigns
- Keywords selection and bid management
- Create Adcopies for Search & Display networks
- KPI's measurment : Impressions, Click-through rate, impression share, conversion...
- Creation / optimization of landing page
Implementation of Email Marketing Campaigns
- Creating HTML email
- Deliverability optimization
- Targeting
Website management
- Content update with CMS
- Creating new content
- SEO optimization
Social Media
- Viadeo
16DISCOUNT.COMOctober 2011 - October 2012
- Developing e-commerce activity
- Implementation of audience acquisition campaigns (email marketing, viralization social, barters)
• Social engagement
• Facebook ads - Facebook CPA opimization
• Management emailing campaigns
• Management SEM
• Management SEO
• Analytics
- Social Media / Community manager
• Management Facebook page
• Management Twitter account
• Recruiting likers/followers
- External communication / PR
- Barters
CBS Interactive - CNET DirectMarch 2010 - October 2011
Setting-up digital marketing campaign for several advertisers :
• Production et hébergement de contenus web
• Campagnes E-mailing
• Whitepaper campaigns
• Telemarketing
• Lead generation campaigns
• Direct Marketing
SoLocal Marketing ServicesNovember 2005 - October 2009
- Direct Marketing campaigns
- Digital campaigns
- Database enrichment / update
- Geomaketing / datamining
- Customer success management
My stack
ERP&CRM
Technologies
Others
Multimedia
Frameworks
Web Analysis and Statistic
Languages
My education and trainings
Masters Degree, Foreign languages & International aairs - Shanghai International Studies University2000 - 2005
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