Bryce B.

Marketing Automation Specialist

1105 dollar

My experience

More

Agence France-PresseSeptember 2019 - Present

  • Managing an international team of 7 direct reports and 12 in dotted line
  • Partnering on cross-functional projects and teams.
  • Marketing Campaign planning
  • Lead acquisition & Nurturing Strategy
  • Marketing Automation (Marketo certied expert)
  • CRM implementation & run
  • Reporting & Dashboarding
  • Budget management
  • Advocating marketing actions benets to top management
More

Premista GroupApril 2018 - September 2019

  • I've Recruited & managed a Team of 5 (started the digital marketing activity from scratch)
  • Lead acquisition strategy

  1.  Lead acquisition through all digital marketing tactics
  2.  Lead sourcing

  • Trac Management
  • Community / Content Management

  1.  Inbound Marketing strategy
  2.  Social Media strategy
  3.  Community building

  • Developing New websites (CX/UX/UI)
  • Developing New digital projects

  1.  Mobile apps
  2.  Chat Bots
  3.  Customer journeys

  • Implementing Marketing Automation, lead nurturing program
  • CRM - Customer loyalty program - Cross sell & Up Sell
  • Company reputation & Recruitment program
  • KPI's, Reporting, ROI measurement
More

SAP FranceJanuary 2018 - March 2018

#EXPLAINER : This very short experience made me realize that I'm not a
consultant. I'm denitely a marketer
More

Amazon Web Services (AWS)January 2016 - January 2018

  • Roll out marketing strategy and manage web resources to increase web trac, sales inquiries from web forms, optimize AWS account sign ups and other business results.
  • Drive strategic innovation across all digital and social media presences within the region to meet business needs and objectives.
  • Collaborate closely with the FR eld marketing and cross functional teams to design and implement a digital strategy that positively impacts business growth and enhance online reputation
  • Ensure consistency in design and messaging across all digital marketing media.
  • Drive success for digital marketing eorts through SEO, SEM, web analytics and social media monitoring
  • Integrate with key marketing events announcement and campaign messages
  • Manage vendor relationships to ensure quality, timeliness and costeectiveness of deliverables
  • Create and successfully execute innovative and eective marketing programs, including events and tradeshows, webinars, online marketing campaigns, lead generation programs, promotions and more.


More

4D SASFebruary 2014 - January 2016

Trac acquisition & Lead generation

- SEM : relationship management with agency, determining the strategy & reporting and analytics

- SEO : advice in the implementation of best practices, analytics

- Email marketing : HTML, deliverabilty, analytics

- Social : increase social engagement, grow community, analytics

Marketing Automation - Marketo

- Marketo administrator

- Designing Marketing program

- Tracking web activity, analytics

- Automated segmentations based on audience's behavior

- Designing Marketo training for international marketing teams

Email marketing Management:

- Templating HTML/CSS

- Optimization A/B testing

- Deliverability Optimization

- Email DB quality management

- Targetting

- Managing campaigns in multiple languages

- Email content "Real Time Personalization"

- Setting-up campaign results reporting.

- Dening KPIs

- Analysing & optimizing performances

Database management clients & prospects

- Clients DB update

- Prospect DB management et development

- Consolidation, qualication and enrichment

- Segmentation with priors /posteriori

Reporting :

- Measurement results from all digital sources

- Digital dashboard

- Push qualied leads to sales

- ROI Measurement


More

Videojet TechnologiesOctober 2012 - February 2014

PPC campaigns management

- Google Adwords & Bing campaigns

- Keywords selection and bid management

- Create Adcopies for Search & Display networks

- KPI's measurment : Impressions, Click-through rate, impression share, conversion...

- Creation / optimization of landing page

Implementation of Email Marketing Campaigns

- Creating HTML email

- Deliverability optimization

- Targeting

Website management

- Content update with CMS

- Creating new content

- SEO optimization

Social Media

- Facebook

- Twitter

- LinkedIn

- Viadeo

More

16DISCOUNT.COMOctober 2011 - October 2012

- Developing e-commerce activity

- Implementation of audience acquisition campaigns (email marketing, viralization social, barters)

• Social engagement

• Facebook ads - Facebook CPA opimization

• Management emailing campaigns

• Management SEM

• Management SEO

• Analytics

- Social Media / Community manager

• Management Facebook page

• Management Twitter account

• Recruiting likers/followers

- External communication / PR

- Barters

More

CBS Interactive - CNET DirectMarch 2010 - October 2011

Setting-up digital marketing campaign for several advertisers :

• Production et hébergement de contenus web

• Campagnes E-mailing

• Whitepaper campaigns

• Telemarketing

• Lead generation campaigns

• Direct Marketing

More

Kaizen Marketing GroupNovember 2009 - March 2010

  • SEM
  • SEO
  • Websites
  • Performance Marketing campaigns
More

SoLocal Marketing ServicesNovember 2005 - October 2009

  • Direct Marketing campaigns
  • Digital campaigns
  • Database enrichment / update
  • Geomaketing / datamining
  • Customer success management

My stack

Web Analysis and Statistic

Google Analytics

Languages

HTML

Multimedia

Adobe Photoshop

Frameworks

Prestashop, Magento, WordPress

Technologies

Drupal

ERP&CRM

Salesforce Marketing Cloud

Others

Email Marketing, Team management, Marketo, B2B, Marketing, Content Management, Social Media, Twitter, Hubspot, Teamwork, Analytics, Marketing Automation, Digital Marketing

My education and trainings

Masters Degree, Foreign languages & International aairs - Shanghai International Studies University2000 - 2005