I joined Proxym Group in January 2018 with the goal of creating a strong marketing team "From Scratch". Founded in 2006, Proxym is an international digital services group with more than 170 employees in 3 continents serving more than 400 customers in Europe, the Middle East and Africa.
As Head of Marketing, I managed to: 1- Inject a new Performance-Oriented (Analytics & KPIs) Marketing Vision for the group, based on these 4 pillars (Management, Content, Communication & Automation). 2- Create a new Marketing department within the group and bring together talented people in the team around these Global Marketing Goals:
✪ Increase the brand's reputation and image internationally. (EMEA) ✪ Improve the visibility of the Group's brands and entities, offer better communication and quality content to our target contacts through a content-based Inbound Marketing and Lead nurturing strategy. ✪ Retain, support and advise customers through a strategy of Customer Nurturing. ✪ Generate more sales and partnership opportunities for the group and its various entities. ✪ Create an HR Marketing & Communication process to help the group attract more talents. ✪ Support the sales team with high-quality documentation and materials. ✪ Help the group to establish effective synergies between its different entities.
I assist startups in the development of their product, marketing and business strategies through:
✪ Market and competition Analyses ✪ Conducting audits on their Marketing activities ✪ Propose optimizations and tips to achieve their Marketing and Business objectives ✪ Put in place an action plan in line with the established strategy to achieve growth ✪ Identify KPIs (Key performance indicators) to track the evolution of growth of the Startup ✪ Possibly offer operational assistance in terms of human resources in Marketing to help these companies carry out their Marketing actions. ✪ Train the Startup employees on all aspects of Startup Marketing so that they can later manage strategies and operations internally.
Training & Coaching : Train young graduates, professionals as well as students who wish to discover or deepen their knowledge and learn the latest tactics & techniques in Digital Marketing.
My different topics of training and workshops in Digital Marketing: 1- Web Mastering Training 2- Search Marketing Training 3- Inbound Marketing Training 4- Content Marketing Training 5- Social Media Marketing Training 6- Digital Advertising Training 7- Email Marketing Training 8- Marketing Influence Training 9- Online Branding Training 10- Social Selling Training
As i was related to the overall company's goals, I worked closely with the sales team managing the relationship between marketing and sales to ensure that both sides are optimized to deliver and convert the highest quality leads.
Leading a Team of marketers, copywriters, designers and developers, I was responsible for :
• Defining Marketing (Digital, Inbound, Outbound) Strategies • Budgeting and Planning all the Marketing Operations • Building and managing a rich content/editorial calendar (blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.) that attracts a qualified audience to our Website and Marketplaces. • Attracting new marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content. • Optimizing our marketing automation and lead nurturing processes through emailing and content. • Establishing closed-loop analytics with sales to understand how our marketing activity turns into customers, and continually refine our process to convert more customers. • Managing technical aspects of key marketing systems (Marketing Automation, CRM) used to generate, distribute, and report on leads. • Establishing scalable processes that ensure best practices in campaign and lead management. • Creating and maintaining metrics reports on marketing and sales activities, effectiveness, and business impact to develop insights and make recommendations on areas for optimization.
Apptiv - IT Valomnia LAbsSeptember 2014 - May 2015
• Defining Digital Marketing Strategies. • Redesign and creation of the products websites. • Products Websites Administration and Content management. • Search Engine Optimization (SEO) - Products websites. • External Communication (Community Management, Social Media Communication and Social Inbound Strategies). • Internal Communication (Weekly News Magazine, Events, Weekly Breakfast). • Digital Ads campaign on Facebook, Linkedin and Google Adwords. • E-mail Marketing (Newsletter, Remarketing, Lead Nurturing...). • Content Marketing and Inbound Blogging strategies. • Mobile Marketing (Appstore and Google Play Search Optimization, Branding, UI-UX, Mobile Inbound Strategies). • Digital Analytics (Mobile and Web traffic and navigation analytics). • Video Marketing
• Managing Customers website design, development and maintenance. • Search Engine Optimization (SEO) Projects Management. • Supporting our Customers in their strategies of Internet and Mobile marketing.
• Social Media Optimisation, Internet visibility and Social profiles Management for Creative Loft company and its Customers.
• Design and develop Showcase, Brand, Product Catalog and E-Commerce websites with Joomla / Wordpress.
• Native an Hybrid Mobile applications developement for iOS & Android system.
Design and development of the Schiva Android App which was automatically connected to the schiva platform http://www.schiva.be/
Schiva is B2B and B2C Marketing platform that connects individuals with professionals in the field of construction.
Web Design, Strategic Planning, Social Media, SEO, SEM, SaaS, Project Management, PPC, MS Office, Marketing Strategy, Marketing, Management, Inbound Marketing, Hubspot, Growth Marketing, Growth Hacking, Google AdWords, FinTech, Digital Marketing, Content marketing, Content Management, Community Management, Communication, Business Strategy, B2B, Advertising, A/B Testing
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