MARKETING SPECIALIST

I joined Proxym Group in January 2018 with the goal of creating a strong marketing team "From Scratch". Founded in 2006, Proxym is an international digital services group with more than 170 employees in 3 continents serving more than 400 customers in Europe, the Middle East and Africa.

As Head of Marketing, I managed to:
1- Inject a new Performance-Oriented (Analytics & KPIs) Marketing Vision for the group, based on these 4 pillars (Management, Content, Communication & Automation).
2- Create a new Marketing department within the group and bring together talented people in the team around these Global Marketing Goals:

✪ Increase the brand's reputation and image internationally. (EMEA)
✪ Improve the visibility of the Group's brands and entities, offer better communication and quality content to our target contacts through a content-based Inbound Marketing and Lead nurturing strategy.
✪ Retain, support and advise customers through a strategy of Customer Nurturing.
✪ Generate more sales and partnership opportunities for the group and its various entities.
✪ Create an HR Marketing & Communication process to help the group attract more talents.
✪ Support the sales team with high-quality documentation and materials.
✪ Help the group to establish effective synergies between its different entities.

As i was related to the overall company's goals, I worked closely with the sales team managing the relationship between marketing and sales to ensure that both sides are optimized to deliver and convert the highest quality leads.

Leading a Team of marketers, copywriters, designers and developers, I was responsible for :

• Defining Marketing (Digital, Inbound, Outbound) Strategies
• Budgeting and Planning all the Marketing Operations
• Building and managing a rich content/editorial calendar (blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.) that attracts a qualified audience to our Website and Marketplaces.
• Attracting new marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content.
• Optimizing our marketing automation and lead nurturing processes through emailing and content.
• Establishing closed-loop analytics with sales to understand how our marketing activity turns into customers, and continually refine our process to convert more customers.
• Managing technical aspects of key marketing systems (Marketing Automation, CRM) used to generate, distribute, and report on leads.
• Establishing scalable processes that ensure best practices in campaign and lead management.
• Creating and maintaining metrics reports on marketing and sales activities, effectiveness, and business impact to develop insights and make recommendations on areas for optimization.

• Managing Customers website design, development and maintenance.
• Search Engine Optimization (SEO) Projects Management.
• Supporting our Customers in their strategies of Internet and Mobile marketing.

• Social Media Optimisation, Internet visibility and Social profiles Management for Creative Loft company and its Customers.


• Design and develop Showcase, Brand, Product Catalog and E-Commerce websites with Joomla /
Wordpress.


• Native an Hybrid Mobile applications developement for iOS & Android system.



• Web development and Social Apps integration.