Antoine L.

Marketing Specialist

415 dollar

My experience

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FreelanceApril 2020 - Present

Performance marketing consultant with 5+ years of experience in marketing analytics, media strategy, campaign management, ad fraud.
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RaiveApril 2020 - Present

Raive, c'est l'outil marketing pour votre organisation

UberAugust 2016 - March 2020

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UberAugust 2016 - December 2018

* Drive user acquisition through mobile display programmatic and facebook paid campaigns
* Responsible of incrementality testing across different channels of acquisition

* Manage 7-figure weekly budget across direct partnership & programmatic campaigns. * Source, review, and negotiate direct cross-functional brand and acquisition partnerships
* Set-up, optimize and scale in-house campaigns

* Collaborate with creative team to develop high-performing assets across all devices
* Performance marketing fraud expert

AppDays
Speaker
novembre 2017 - novembre 2017 (1 mois)
Paris Area, France
How to fight against fraud in mobile marketing and protect your brand?

AppDaysNovember 2017 - December 2017

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Addict MobileJanuary 2015 - August 2016

BlaBlaCar, Lalalab, Webedia, Bankin', 20 Minutes, Via
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SarenzaJuly 2013 - December 2013

* Managing PRM emaiI marketing campaigns to customer database ( 1M)
* Developing and managing partnerships and relationships with key marketing partners
* Managing email marketing campaigns with affiliate partners
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Brand & CelebritiesJanuary 2013 - July 2013

* Implementing the CRM strategy
* SEO optimisation

My stack

Other

International Business, industry~marketing, Performance Marketing Specialist, Python Programming, incrementality testing, Senior Performance Marketing Manager, Co-Founder, Mobile Marketing, Product Manager, Marketing Campaigns, Performance marketing consultant, Campaign Management, Performance Marketing Manager

Web Analysis and Statistic

Facebook Ads Manager, Google Ads

Others

E-commerce, Digital Strategy, Digital Marketing, Analytics, Marketing and advertising, Project Management, SEO

My education and trainings

Marketing for Product Manager - Audencia Nantes Ecole de Management2019 - 2019

Marketing - Audencia Business School2011 - 2015

International Business - 北京师范大学2014 - 2015