Hemavathy J.

Marketing Specialist

185 dollar

My experience

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Hify TechJanuary 2020 - Present

* Service Description: Updated with the latest digital marketing strategies and methods. Develops, implements and manages different digital marketing strategy campaigns and approaches for different industry sectors.
Handled B2C and B2B Companies, and successfully built an online presence across different channels.
* My service priority is the branding, conversion, sales and retention of `client's website. I help clients to build their online presence through digital marketing strategies. I inculcate only White-hat ethical processes that comply with Latest Google Updates & will help you in achieving high ranking on SERPs for all Major Search
Hema Jaganathan - Digital Marketing Manager - page 1

Engines. I've optimized several websites for e-Commerce, Recruitment, Health, Fashion, Education, Banking, Mortgage, Real Estate etc. and achieved top results
* I also provide Quality Link building like: Blog Creation & promotion, Social Bookmarking, Article Submission, publishing Press Release, Web 2.0 submissions, Blog commenting, Forum Posting, Profile Creation, Directory
Submission, Q/A, Feeds promotion, Content bookmarking, Citation Links / Business Listing, Getting Google
Map Listing, Etc.
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BOLTZ ENGINEERING PVT. LTDJanuary 2019 - May 2019

* SEO Strategy - Building SEO strategy for Asian (ANZ) & Europe (FR,IT,ES) countries ecommerce websites, special deals strategy, high profile product launches, landing pages, etc.
* SEO Optimization: On page& Off page optimization for Lenovo website for AP/EMEA countries on all parameters (Meta info., page content, images, links, speed, HTML, JS, CSS ), sitemap maintenance, PR, Social promotion support (content curation, SEO check), SEM campaign support (KR, ad performance evaluation),
Blog content curation for major launch/sales
* Keyword Research (MOZ/SEMRush/SearchMetrics Tools) - Using Google keywords planner, Moz keyword explorer tools to narrow down targeted keywords, long tail phrases, SEMRush to track competition keywords for all launches/campaigns
* Marketing Channel Collaboration - Seamless integration with other marketing channels like Brand, Social
Media, Paid Search, Email, Display teams for major campaigns, product launches, projects to achieve objectives. Manage Editorial calendar for weekly/monthly content promotions
* Google Search Console Management - For traffic performance, WoW & YoY comparison, Clicks, Imp. CTR, Position, country traffic, image & video performance, crawl errors, html improvements, Meta fixes, mobile speed analysis
* Web Analytics - Site performance analysis via Adobe analytics (omniture) using workspace metrics reporting tool on campaign performance (Visits, revenue), bounce rate, page speed, business unit analysis. A/B testing for landing page revamp projects

Project Officer - Digital Transformation & Marketing
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NPTELJune 2017 - December 2018

* Digital Marketing: Participate and contributing to BU digital strategy. Implement projects and deliver digital results Partner with Performance marketing to (plan) track and deliver digital campaigns results
* Digital Analytics: Define and developing KPIs and dashboards for Business Unit's website launches, campaigns and web initiatives Enable Marketing teams to adopt, operationalize and succeed with analytics
* Ensuring adherence to IBM business guidelines Social Media Marketing Work with marketing to maximize opportunity with social media tools like blogs, Facebook, Twitter etc.,
* Working with different teams like the Campaign Managers, Portfolio team, Planning team, Events team, IMTs on campaign planning & Execution
* Launch web pages for Global Business Services BU with greater UI experience to customers adhering to latest design standards.
* Mobile friendly optimization for web pages, continuous web metrics analysis on page performance and providing recommendations
* Managing multiple stakeholder expectations and cross- functional projects Search Optimization Identify search optimization opportunities and engineer strategies SEO and page optimization audits
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TELEVISION NETWORK LTDMarch 2013 - June 2017

* Worked Manager for Web Marketing Operations handling a team (developers, UI) to manage/redesign the websites/micro site/blogs to promote Life sciences soware products
* Website Content Management: Complete ownership of the web content (WordPress/Joomla), publishing workflow, Content quality & SEO review and sign off process, Product assets management (white papers, webinars, downloadable articles, press releases, event calendar publishing). Web leads management
* E-Commerce Operations & Email Campaigns: Online Orders, payment integration, registration tracking/ reporting for all the company's event promotions (SUC, RAUM, DIA, IDMP, etc.,). Planning, Targeting, Scheduling and Designing for all domains using Email Management Tool (Review & Analysis of Email performances with monthly dashboard showcasing all metrics)
* Search Engine Optimization & Social: Created/Process documents for SEO Process for the company aligning with goals (KPIs). Handling webmaster tools (Google, Bing). White-hat SEO methods (both on-page, off-page) for all company websites in improving overall ranking. Managing Facebook, Twitter, LinkedIn, YouTube accounts to promote the brand and all Company Events, continuous improvement in social sharing, connections tweets & retweets. Continual revival of SMM process/SOV to match the current trends.
* Digital marketing campaigns: Planning and budgetary control for ATL, GTM campaigns for events, collaborating with Product Marketing Managers, Events Team, CRM team (Salesforce), Market Research, Market
Intelligence team, Field Operations, Pre-Sales teams. Mobile optimization via responsive design strategy, Mobile search enhancements, ASO (App Store Optimization) measures.
* Web Analytics: Building and customizing Google Analytics and Tag Manager implementations Tracking websites and mobile apps, and visualizing data for a variety of clients
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DataPrompt InternationalDecember 2006 - February 2013

(6 years 3 months)
* E-Commerce Operations: End-to-End Project Management starts from Product Development till Configure &
Buying operation which involves all process groups (Initiation till Closure). Creating various surveys for various products and analyses the data for product launch.
* SEO & Content Management: SEO implementation for product pages via on page and off page optimization techniques. Analysis of search results, performance metrics, enhancement techniques.
* SEM Campaigns: Participated in Paid campaigns for google for various product launches by targeting ideal keywords to be on par with competition like HP, Asus, Acer etc covering Asian market
* Web Analytics with exposure in Google Analytics (GTM) & Omniture tools, Traffic metrics and improvement projects, competitive analysis, portal improvement planning, feature testing, researching, reviewing &
reporting on competitors & rival products.
* Planning and Participating in Social Media campaign strategy for various product promotions. Analysis, Reporting & Enhancement methodologies for all digital campaigns

My stack

Web Analysis and Statistic

Google Analytics, Semrush

Other

a Digital Marketing Practitioner, a Digital Advertising Specialist, Building an Integrated Online Marketing, Data Analyst - Market Research, digital results Partner, Handling webmaster, Team Manager - Web development and Digital Marketing, PPC Fundamentals, Web Site content administration, continuous web metrics analysis, campaign planning, Web leads management, mobile speed analysis, business unit analysis, Social promotion support, SEM campaign support, Google Search Console Management, sitemap maintenance, Search Campaign Management, a digital marketer, Ad Exchange, feature testing, end-to-end project management, Marketing Mix, award > award team player, Pay Per Click, Web Analyst, Salesforce.com, Display Advertising, Search Engine Marketing, Campaign manager, Email Management, Social media management, SEO methods, Social Media Marketing, Digital marketing manager, Paid Search, Product Marketing, Marketing Campaigns, Product Launch, B Testing, Web Analytics, Press Releases, sales and marketing, LinkedIn, YouTube, Competitor analysis, public relations, Star Performer Award, eCommerce, Practitioner, Music Certification, Google Analytics and Google Ads Certification, Google Ads Certification, Digital Garage Certificate, Advertising Certified Professional, IBM business guidelines Social Media > IBM business guidelines Social Media Marketing, the leading marketing and sales, sales/business development, C Programming Language, Engineer, Masters Degree, Cascading Style Sheets, online marketing, Blogging, Manager, Joomla!, eMarketing, FACEBOOK, PRINCE2 methodology, Active Template Library, Search Engine Optimisation, Pre sales, Tag Manager, Bachelors Degree > Bachelors Degree Computer Science, Masters Degree > Master of Computing, Marketing Management, industry~marketing, SEO Specialist, Continuous Improvement

Languages

HTML, Jscript

Technologies

Web 2.0

Frameworks

WordPress

Others

Google AdWords, Content marketing, Market research, Email Marketing, Digital Marketing, Branding, Social Media, Omniture, Facebook, Twitter (social network integration), Twitter, Marketing, Hubspot, Analytics

My education and trainings

Masters Degree - Tamilnadu Physical Education and Sports University2011 - 2013

Master of Computing - Anna University2007 - 2010

- U.S TOP2010

Bachelors Degree, Computer science, Computer Science - University of Madras2005 - 2007