Mihnea B.

MARKETING SPECIALIST

427 dollar
Freelancer
5 years
Cluj-Napoca, ROMANIA

My experience

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NTT DATA RomaniaMay 2017 - August 2019

Market Research
Working up detailed user/customer/buyer personas
Developing product pricing strategies and structures
Developing and managing the product roadmap
Synthesizing all internal and external stakeholder input on features and priorities
Performing win/loss analyses
Conducting competitive research
Creation of sales and marketing tools
Creating and delivering training for sales and support
Translate technical details into benefits for the user
Follow and analyze market trends to position products
Develop product marketing strategies (pricing, advertising, product launching)
Craft compelling messages across marketing channels (landing pages, ad campaigns)
Work with various teams (design, content, acquisition, product, sales) to implement strategies
Test marketing product features, releases and ad copy
Evaluate projects using relevant KPIs and feedback from existing and prospective customers

Freelance Marketing and Creative ServicesJune 2015 - April 2017

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SteelcaseFebruary 2016 - October 2016

Increased user experience scores by enhancing quality/accuracy rate of content. Helped the launching of 2 new websites from content management coordination to assets upload and risk analysis and monitoring.
Project management of two including coordination of internal resources and managing relationship and deliverables with external parties.
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Cloudwear, Inc.August 2014 - July 2015

Built social media platform focus on Twitter, Instagram, Facebook, and developed a brand new blog on Medium.
Developed proposals by analyzing strategies and brand risk and team-worked the implementation of approved approaches. Dealt with every aspect of the Advertising and PR side of this cloud-based artificial intelligence company.

My stack

Twitter, Time Management, SPSS, Social Media, SaaS, Risk Analysis, Research, Project Management, Product Development, Negotiation, Microsoft Word, Microsoft Office Pack, Microsoft Excel, Marketing Strategy, Marketing, Market research, Management, iOS, Digital Marketing, Design thinking, Content marketing, Communication, Business Intelligence, Business Development, Branding, Advertising