- Manage and execute campaign briefs and act as main database team contact for the briefing of new campaigns, maintaining and enhancing the client relationship, creating project plans and managing deliverables. - Develop, execute, assist and QC campaigns for online and offline marketing programs. - Provide or identify the proper segmentation and implementation for e-mail and direct marketing campaigns. - Provide insightful customer analysis for a high-end clients. - Consult with marketing teams on which data will gain most effective results to enhance future marketing campaign briefs.
- Training & guides development (team trainings)
- Support IBM's international marketing activities (campaigns) by updating, maintaining and continuously optimize the process; - Operating IBM's databases. Utilize, on a daily basis, IBM proprietary and adjacent applications(mostly working with SQL using AS/400 and DB2); - Development (creatively optimize, anticipate, identify, track, exception handling and resolving issues); - Data processing, registration and validation; - Daily, weekly, monthly reports; - Ensure clear, constant communication and transparency; - Keep up to date with procedures, standards and best-practices;
- Working with different software - Compiling and sorting information; establishing entry priorities - Reviewing data for deficiencies - Maintaining data entry requirements by following data program techniques and procedures - Verifying entered customer and account data by reviewing, correcting, deleting, or re-entering data - Contributing to team effort by accomplishing related results as needed
XL WorldSeptember 2010 - February 2011
Info MassOctober 2008 - August 2010
Visual Basic, SQL, Project Management, Google Analytics, Digital Marketing, Data analysis, CRM, Advertising, Adobe Photoshop
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