Alicia A.

Project Manager

585 dollar

My experience

FreelanceAugust 2018 - Present



- En charge de la sphère numérique des marques de cosmétiques Lierac et Phyto au Canada, par le lancement des sites E-commerce en 2017 et leur gestion technique et stratégique.
- Responsabilités techniques : gestion du site avec CMS Proximis, refonte de l´arborescence des sites, création de landing page et de contenu local, road map d´optimisation, analyse de la performance, Service Client.
- Responsabilités tactiques  : stratégie web (acquisition, conversion, engagement et rétention), calendrier annuel d´activation (lancements et promotion, stratégie e-mail (acquisition et on-boarding),veille concurrentielle.
- Mes résultats : Augmentation des KPI´s (2018 vs 2017) : revenu/visite : +160% , taux de conversion +171%, CA 440%, rétention : +7% par la création de landing page efficaces, taux d´abandon du panier diminué.
- Mise en place stratégie de on-boarding pour favoriser la rétention et l´affinité aux marques.
- Outils utilisés : Adobe Campaign, Adobe Analytics, Google Analytics, Google Shopping, Excel, Word, Powerpoint, Proximis, Adyen.

Motofan - Grupo IntercomJuly 2012 - January 2016

I. E-commerce Manager.- Google Adwords, Google Analytcs, Emailing, Facebook Ads.
II. Webmarketer & Community Manager.- SEO strategy with the webpage content.
- Management of Social networks community, and launch of newsletters.
- Direct contact with licensed sealers and motorbike accesory shop to boost the use of the page as a communication and distribution.


Crédit Agricole Consumer Finance - SofincoSeptember 2010 - October 2011

- Developing and coordinating ad campaigns for Sofinco brand.
- Plan, create and execute marketing campaigns (2 print campaign and 1 TV campaign per month).
- Proficiently analyze and report campaign results through reviewing reports.
- Work with creative agency, advertising agencies, advertising space brokers and advertising management companies.
- Support execution of ads campaign on the Display Network.

Weight WatchersDecember 2004 - September 2010

- Sales of goods and services, inventory management.

- Merchandising.

- Train Junior Sales Assistant.

Editions LarivièreJune 2009 - September 2009

- Within a publishing house of specialized magazines in music, fashion and audiovisual industry.
- My goal was to manage and develop job sections on print and job boards.
- Marketing of advertising space (on-line and print).
- Creative briefs and monitoring execution with design team.
- Seeking new partnerships to increase website's visibility.
- Prospecting new clients by phone and e-mailing campaigns.

My stack




Adobe Photoshop

Web Analysis and Statistic

Google Analytics

Application servers



Digital Strategy, E-commerce, Google AdWords, Inbound Marketing, Marketing and advertising, Project Management, SEM (SEA, SEO, SMO, CMO), Social Networks, Team management, PPC, Advertising, Content Management, Content marketing, Customer relationship management, Digital Marketing



Analysis methods and tools


Computer Tools

MS Office (Word, Excel, Powerpoint, Outlook)

My education and trainings

- Master 2 en Marketing Opérationnel International - Université Paris Nanterre.2010 - 2011

- Master en Management parcours Gestion - Ecole de Management de la Sorbonne.2009 - 2010

- Licence en Sciences de Gestion - Ecole de Management de la Sorbonne.2004 - 2009