Sina A.

Project Manager

605 dollar
6 years

My experience


FlatfairDecember 2019 - Present

Flatfair - UK's leading provider for alternative deposit solutions
Lead Product Owner

 - Build and lead flatfair Product team to direct product development cycle from ideation to production. Build and define product strategy and roadmap in consistency with company OKRs. Key Results (last 9 months):
1. More than 30 high value features built including 8 new users flows
2. Time from acquisition to activation improved by 80%
3. Activation rate for new partners increased by 70%

- Launch and introduce new product practices to improve product team's velocity:
1. New prioritization framework implemented using RICE model (+300 Product feature requests prioritized)
2. Product Request Documents used as main support to gather and shape feature requests from company stakeholders
3. Improve our design iteration to put user needs at the heart of the design process
4. Include user acceptance testing and planning poke poker part of our scrum methodology

- Lead the implementation and launch of Flatfair 2.0 new products (No Deposit and Boost products). Leverage market expertise to understand market/customer needs to drive product definition and positioning for Flatfair 2.0.

LisenJanuary 2021 - Present

Lisen is a training platform designed to help entrepreneurs to find the right problems and build the most optimal solutions.

CompareAsiaGroup – A free credit and financial management platformMarch 2018 - December 2019

- Lead CreditGo project as a Product Owner to direct product development cycle from prototype to production using SCRUM

methodology. Define and manage project scope, product roadmap, and deliverables to ensure consistency with company stakeholders’ strategy. First CreditGo production version delivered in 5 months

- Collaborate with UI/UX Design and Engineering to create detailed product specifications, user stories and wireframes. Implement user-centered design like user research, hypothesis-driven development, prototyping, usability testing.

Key features built:

 - A rules-based recommendation engine for financial products

 - Personalized recommendations to improve users’ credit score

 - 15 real time KPIs to track credit performance

- Collaborate with Credit bureau to integrate CreditGo application with TransUnion SOAP API web services.

- Capture market feedback and analyze trends


Zoobbay - First premium refurbished smartphones marketplaceJanuary 2019 - July 2019

Zoobbay – First premium refurbished smartphones marketplace in Hong Kong
Co-Founder, Chief Product Officer

- Launched the first online circular economy marketplace for smartphones in Hong Kong to engage people on technology overconsumption and reduce electronic waste

- Analyzed the competition and developed strategic, business and financial plans to scale and generate growth

- Designed and built the entire front-end user interface from requirements to production. Established and defined agile software

development methodologies including product roadmap, function/unit testing and backlog refinement

- Built back-end capabilities with automatic email notification, automated customer service flow and implemented real-time tracking data with more than 200 data points

- Generated more than 300k HKD revenue after the first 2 months. Optimized website UX/UI and increased the end to end conversion rate about 100% during the last month.

- Contributed to digital and media strategies with a focus on social, re-targeting and display marketing. Increased display traffic revenue by 50% and decreased overall social traffic cost per click about 15% over the last month.


CompareGlobalGroup - The largest personal financial management platformJanuary 2017 - March 2018

CompareGlobalGroup - The largest personal financial management platform in
(1 year) 

 - Defined product strategy for funnel, conversions and a/b testing; and roadmap for Credit Cards and Insurance products in 13 countries.

 - Coordinated a 10-member team - engaged with stakeholders, identified business and UX requirements, developed documentation/schedules and managed operation.

 - Led the Analytics Reporting and defined key metrics to inform decision-making and improve end to end conversions.
Increase conversion rate about 20% for insurance products over the first 4 months. 

 - Conducted website migration from UI/UX design and Credit Scoring implementation to data connection with our CRM/CMS .

 - Managed new financial product lunches in Singapore, Hongkong and Denmark and Credit Scoring implementation to API integrations with Top Tier Banks and Insurances (Citi Bank, HSBC, FWD, Chubb).


HSBC Global Banking/BNP Paribas CIB/Societe Generale Investment BankingJanuary 2015 - July 2016

- Supported the sales and trading team activity with daily trades on Volatility and Delta One products.

- Received and managed clients’ price requests, ensured the liaison between end client and trading team.

- Developed and automated Front Office tools, Managed pricing requests from clients and hedging positions with traders.


BNP Paribas Corporate and Institutional BankingAugust 2015 - January 2016

 - Supported the sales team activity with daily trades on Volatility and Delta One products.

- Received and managed clients’ price requests, ensured the liaison between sales and trading team.

- Prepared weekly and daily flow reports.


SAS Justmoov – FranceMay 2013 - June 2013

- Prospect research (B2B), Controlled and monitoring client files.

- Participated in the reporting of the financial company’s budget.

- Drove new revenue growth, designed and implement business strategies.

- Conducted marketing and sales analytics and created relevant forecasts.

My stack

Computer Tools

Microsoft Office Pack


HTML, JavaScript, CSS

Web Analysis and Statistic

Google Ads, Google Tag Manager, Google Analytics


Figma, InVision


Project Management, Financial Management, Sendgrid, Design, Customer relationship management, Agile Scrum

Software testing

Usability testing, User Acceptance Testing, Unit testing

Analysis methods and tools

Selenium, JIRA, Agile Methodology

My education and trainings

Master of Financial Consulting and Engineering obtained with Honors - ESSCA - France - Label EPAS2014 - 2017

CFA registered level 1 passed - CFA2015 - 2015