Advancements in tech and big data are forcing economic stakeholders to rethink their business models. They must navigate this shifting landscape without having the expertise in the relevant data or tools. In the daily running of their business, this can create numerous challenges including:

• Insufficient knowledge of users
• Failure to harness data
• Impersonal relationships with clients
• Competition over target markets
• Soaring marketing costs
• Complex tools

All of these challenges call for changes at the organizational level that are time, capital and energy intensive.

Meanwhile, the focus should be on the user experience!

In today’s world, managing a large-scale user base—while maintaining a comprehensive understanding of its needs and keeping costs in check—would be virtually impossible were it not for Marketing Automation.