Using data to design a new economic model for the media

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Against a background of a rapidly changing economic model and growing technical challenges, Pentalog supports the media with offshore, multi-skilled digital teams.

Powerful partnerships like these allow media businesses to concentrate on data and subscription marketing.

#1 A constantly changing economic model

  • The media have been facing challenges to their economic model for years.
  • Decreased advertising revenue, a decline in print sales and subscriptions, little added value by way of online subscriptions – the media must deal with all of these issues.
  • The technological revolution affects every aspect of business, even businesses that aren’t technology-based.
  • The HR question is critical, too – existing teams must adapt to new practices, and there is competition to attract experts in these new solutions.

#2 Multi-skilled teams

  • In this context, the media face two challenges: identifying the right data on which to base their new economic model, and finding people with the right technical experience and skill to carry out their digital transformation.
  • Pentalog guides and supports these technological changes with special development teams skilled in several programming languages and who use an agile approach.
  • This guarantees access to expert technical skill and the development of relevant solutions in collaboration with industry teams.

#3 Develop a new data and subscription marketing strategy

  • Technical and marketing teams work together to develop an appropriate solution based on automation and data.
  • This strategic alliance of technical and marketing skills ensures that user habits, behaviors, and requests are taken into account, resulting in an improved user experience.
  • By redefining the economic model, as well as understanding, leveraging, and technically exploring data, we can reassess growth of the media industry.

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Technologies / Platforms we use to help you


Great Digital Products Aren’t Created By AccidentPentagility Means IT Excellence at Speed

Creating great software starts with a team infrastructure that breaks down silos, anticipates risks and communicates openly.
As an IT outsourcing provider, Pentalog equips teams with modular rules and dashboards, to ramp up, scale and pivot quickly, with minimal friction, maximum support and costs you control.
We call this toolkit Pentagility, an agile governance methodology for building trusted client relationships.

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