Elisabeth R.

Ux Director

32 years
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My experience


Pentalog Growth FactoryMay 2004 - Present

SVP / User Experience Design within a team of analysts, creatives, strategists, engineers, storytellers and
designers dedicated to helping clients create personalized user
experiences that drive business growth. By applying lean product
development, design thinking, agile methodology and growth hacking, our
teams of digital strategists and marketing specialists will transform
your vision into high performance campaigns and customer-centric
- Previously "RevSquare", became Pentalog Growth Factory in 2018.
- Joined the team in 2004 as an Interactive Art Director.
- Senior Vice President, User Experience Design since 2010.
  • Providing expertise in UI/UX & Interactive Design for web and mobile.
  • Working on numerous digital projects for clients in North America, Europe and Asia for industries such as: news media, entertainment, education, retail & services, corporate services, real estate & finance, healthcare, hospitality, construction & transportation, non-profit.
  • Receiving several national and international design awards such as the SND.
  • Delivering UX strategy to maintain product and language-market fit for the business based user’s behavior & needs (personas, experience brief, UX
    requirements, behavior goals, journey maps, UX backlog).
  • Delivering information architecture to ensure a good user experience focusing on the target audience, the technologies used to create the websites and the data gathered through research and data (site maps, user journeys, wireframes, interactive prototypes).
  • Delivering UX visual design (mockups, prototyping, branding elements, visual language, user interface layout).
  • Leading UX/UI team.
  • Handling communication with clients.

Play Bac PresseJanuary 2001 - January 2004

Project Manager / Design Director within a publishing agency in Paris.
  • Working on the prototype of an educational kids magazine, with the creative director and the editor: editorial content and style book.
  • Design director of the first issue.
  • Managing graphic artists, designers, illustrators, and photo agencies.
  • Ensuring that the content was intelligible for children.

Editor in Chief for Informational Graphics.
  • Researching, writing and organizing daily informational graphics for kids.
  • Ensuring that the language and the level of difficulty is appropriate for different age groups.
  • Leading an international team of 10 info-graphics in English, French, Spanish.
  • Scheduling and keeping projects on target.
  • Being in charge of a special media project related to kids and educational product that Play Bae developed for other media companies.


Formules PresseJanuary 1996 - January 1999

Project Manager / Design Director within a press agency and media consulting company in Paris.
- Focusing on kids educational projects.
- In charge of seven publications weekly magazines and monthly publications:
- "L'Express" - monthly supplement about Paris, weekly news magazine - 400 000 copies].
- "Ho/a" - TV, radio, and movie pages, weekly people magazine - 200 000 copies.
- "Robin des Bois" et "la Fabuleuse histoire des chateaux forts" - weekly magazine for kids about the Middle Ages - 350 000 copies.
- "La Revue des parents" - monthly magazine for parents about education and school- 250 000 copies.
- "L'Enseignant" - monthly magazine for educators - 250 000 copies.
- "lntercharges" - quaterly magazine for the Paris Stock Exchange - 10 000 copies.
- "Information economique" - quarterly corporate newsletter about bank strategy - 2 000 copies.
  • Co-directing the newsroom meeting with the editor.
  • Bringing visual ideas, and organizing the workflow of the publications.
  • Managing a team of 15 in English, French, Spanish: graphics artists, designers, illustrators, and photo agencies.
  • Developing visual ideas with the designers.
  • Researching and working on sketches with info-graphics.
  • Developing illustration ideas with illustrators, produced photo shoots, and worked with photo agencies.
  • Managing different budgets for each publication.
  • Scheduling and keeping projects on target.
New Formula Assistant.
  • Working with the project manager in charge of a new prototype: "le Journal de Saone-et-Loire" (French local newspaper) , "La Cote" (Swiss local newspaper), "La semaine des lncol/ab/es" (kid supplement for the JOO, a weekly national newspaper), "Weekly Brain Ou est" (project for a weekly kid supplement for USA Today).

PC MagazineJanuary 1992 - January 1996

Design Director / Deputy Editor for a computer magazine and monthly magazine for computer fans with 90 000 copies from Paris.
  • Responsible for the legibility of the final product in terms of design and content.
  • Supporting the editor with planning, page allocation, organizing workflow, checking quality of the information, rewriting, and editing.
  • Graphic editing for info-graphics.
  • Working with the advertising department for the ads' dispatching.
  • Managing a team of tens: journalists, art director, and designers.

FreelanceJanuary 1991 - January 1992

Journalist / Copy Editor for print magazines and books.
- Working for "Ma Maison", "Mon Jardin" (monthly magazine about home design), "La Revue des Parents" (monthly magazine about kids' education), "La Montagne" (local daily newspaper), "Topo" (monthly supplement for teenagers in the daily newspaper L'Est-Republicain), "Remarquables-Tendances" (monthly magazine for men), "Loi Malraux", mode d'emploi (book on how to invest in supporting the French heritage), "La Rivière Aramis" (novel).
  • Writing articles and features.
  • Rewriting and copy editing.

French MagazinesJanuary 1988 - January 1991

Writer / Copy Editor for various magazines in Paris.
- Working for different French magazines (print):
- "L’Encyclopédie du jardinage" (weekly magazine about gardens - 100 000 copies);
- "La lettre de l’aviation" (monthly magazine for aviation fans - 100 000 copies);
- "Atari Magazine" (Monthly magazine for fans of Atari - 30 000 copies).
  • Checking the quality of information, rewriting and editing.
  • Ensuring the visual quality of the design.
  • Dispatching the ads within the magazines in collaboration with the advertising department.
  • Supporting the editor with planning, page allocation and organizing workflow.

My education and trainings

Studies in Graphic Design and Journalism - CFPG School of Visual Arts, New York / J-School , Paris.1989 - 1991

Degree in Political Science and Sociology - Ecosup (Paris).1986 - 1988