PentaBAR: Customer Acquisition Techniques to Achieve SaaS Product-Market Fit

PentaBAR: Customer Acquisition Techniques to Achieve SaaS Product-Market Fit

In this PentaBAR episode, Mircea Vadan, tech entrepreneur and startup creator, will discuss about customer acquisition techniques that help achieve SaaS product-market fit.

Very often, in their quest for success, business leaders and product teams stumble upon questions such as:

  1. Which channel is the best to bring in new customers?
  2. Is the beachhead strategy truly the best game plan right now?
  3. Can I rely on a never-ending stream of customer acquisition strategies that can always ensure gaining new customers?

Having a well-built acquisition strategy is a quintessential element for any business seeking for ways to improve their customer acquisition.

Drawing on his extensive experience in working with startups teams on various topics such as idea validation, product shaping, product metrics, go-to-market strategy, business development and investment, Mircea will cover the following subjects:

  • How to define the customer persona?
  • Analysis and ideas on how to create a unique value proposition
  • The beachhead market
  • Customer acquisition framework that helps choose the right channel
  • Examples of SaaS products
  • How to iterate and test?

Mircea Vadan is a managing partner at Activize, passionate about education, public speaking and entrepreneurship, who likes to focus on acceleration programs, consultancy for corporates, startups, accelerators and VC funds.

An ecosystem builder, Mircea founded Cluj Startups community in 2012 and, since then, has contributed to the creation of various communities: Freeshblod.Health, Fintech Camp, Romanian IT and Cluj.AI.

About PentaBAR:

PentaBAR is an events series designed for those with a passion for technology. It’s a place for professionals to meet and share knowledge.
PentaBAR began as an offline meetup, with the aim of supporting continuous learning and professional development in a relaxed, friendly environment. In June 2020, PentaBAR was relaunched as a virtual event.

Interested in other technical topics? Access our PentaBAR vault to explore the complete series of tech talks available.

About our speaker

Mircea Vadan

Mircea Vadan - Guest

Mircea Vadan is a startup founder and Product manager focused on the Eastern European startup ecosystem : acceleration programs, angel investments, venture capital.