The challenge
What can an ambitious startup do when they want to create an innovative, feature-packed mobile app on a short deadline and a limited budget? BitGym found themselves in this exact situation, they wanted to quickly find highly skilled developers but realized that an in-house recruitment process would burn up too much time and resources. Instead they decided to partner up with Pentalog for an offshore IT outsourcing solution.
Although the concept of the app sounds straightforward enough, building it would require both time and technical know-how. In addition to developing and fine-tuning the virtual environments and motion tracking, BitGym also wanted to develop additional features such as coaching, social networking features, a strong and intuitive GUI, as well as interactive components.
Developing all these features is a challenge in itself, and BitGym had the extra challenge of working with a small budget within tight deadlines. BitGym did not have the time to start a recruitment campaign nor the money to hire Silicon Valley developers. They needed to quickly find a source of qualified developers in another location at an affordable cost.
