What can one of the fastest growing companies in the UK do to keep its e-commerce website up to date and interesting? Missguided was asking itself this same question when they turned to Pentalog to revamp its website, which included adding new features and ensuring that everything was running at full efficiency.


Missguided is a Multi-channel retail that focuses on selling clothing to young women in the 16-35-year-old age bracket. Founded in 2009 by Nitin Passi, it has become a leading rapid fashion retailer, taking an agile approach that sees it deliver commercial and affordable product to its customers before trends hit.


Its signature confident style and broad product range has driven global development in recent years, now selling to over 160 countries and locally active in the US, Australia, France, Spain, Ireland, Germany, Poland and Spain with future plans for further international expansion and a loyal following of 4.2 million social media fans worldwide across multiple platforms.


For all online companies, it is necessary to have both a stable and well-designed E-commerce website, especially during a period of rapid expansion. An underperforming website or a site that lacks the newest features can dissuade new customers from adopting a company’s service. Missguided recognized this and called upon Pentalog to help ensure that its website was up to date.


The solution began when Missguided visited our delivery center in Bucharest in September 2016 and met with our CEO, our Delivery Center Manager, and some of our experts to see how everything is organized. Just one month later they began working with 2 Pentalog Magento developers and another month after this the team ramped up to a total of 5 Magento devs. After a few more months they also decided to take on one more Pentalog team member to focus on QA.


Usually Pentalog developers work independently as a dedicated team for our clients. However, in this project Pentalog’s developers were dispersed into 3 teams made up of experts from both companies. These mixed teams worked together as one cohesive unit to revamp the Missguided website. Together the developers worked on both the frontend and backend of the website, making sure everything was up to date while adding new features to both ends.


This collaboration is still ongoing but many upgrades to Missguided’s website have already been realized. Missguided has been satisfied with the skillsets of Pentalog’s team members and has been especially happy with the strong and well organized collaboration between our developers. We will continue to work closely together as this project continues.

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