E-commerce website development

Easyflyer

ABOUT THE CLIENT

Easyflyer is a leading online printing merchant in France, offering discount products associated with high-end customer service. This 100% web-based startup business founded in 2009 chose Pentalog and Pentalabbs to support the industrialization IT development and get funding for an increased acceleration of its growth and international expansion. Easyflyer became a a stand-out performer and was acquired by the largest world-wide online print provider in 2015 after reaching a sales figure of over EUR 5 million in 2014.
Also read about the Pentalabbs – Easyflyer success story

THE PROJECT

In order to continue succeeding in online sales of print products and services with sustained growth, Easyflyer needed to upgrade its e-commerce platform for increased performance. The Pentalog team analyzed and estimated the necessary front-office and back-office modules. They immediately performed a design refresh, then took over the development of new specific and innovative e-commerce features and tools (viral sponsorship, for instance) of the online sales platform.
The data (categories, products, orders, users) of the previous tool were migrated to Magento, which had to undergo various specific developments to cover the entire functional scope required by the client. Magento, a really powerful e-commerce tool, offers the following benefits:

  • multi-shop function

  • stability

  • easy management of products, categories, and shops

  • visibility of sales and traffic reports

  • optimized code for tool performance improvement

KEY SUCCESS FACTORS

  • continuous communication between the client and the development team

  • team responsiveness to the client’s requests

  • very good understanding of the client’s needs


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