How can a disruptive startup move at full speed from day one towards their main goal of offering retailers an enhanced shopping experience by adding a digital layer to the management of physical stores? NewStore asked Pentalog to recruit an expert set of developers to bolster their in-house team.
By combining agile methodologies with the extra manpower of outsourced IT development, NewStore sped delivery of a fully-featured store management tool and PoS available as SaaS and hosted in Cloud. The solution allows retailers to better engage with their customers via a mobile-first experience. .
The challenge for NewStore was the same for any ambitious startup: speeding time to market. High-level developers are hard to find (especially on short notice) but they are a vital resource when the goal is to release a ground-breaking app.
NewStore was starting from zero with no brand and no product, only an audacious objective of disrupting the retail market.