The Pentalog Growth Factory’s teams recommended that ESSEC build a persona-oriented website by reorganizing all program categories and to leverage lead generation and cross-promotion between all business channels.
We thoroughly analyzed the client’s product and suggested unifying different business channel sites into one. To do this, the following actions would need to be carried out:
• Merging academic & executive education offers
• Simplifying the UI/UX access to all ESSEC programs
• Enhancing the mobile experience to cater to the young target audience
• Implementing a placement strategy for landing pages and CTAs