The challenge
Made.com just celebrated its 8th birthday. After raising 40€ million in their latest round of fundraising, the London-based furniture “e-tailers” expanded from the UK to France, Belgium, Italy, The Netherlands & Germany.
If you’re thinking the company nipping dangerously at IKEA’s heels knows exactly what they need, you would be right.
Made.com needed a highly competent, scalable technical team and it can sometimes quite a challenge to manage recruitment, retain talented engineers and continuously adapt to business needs at reasonable costs in London. Extending the Made.com team with a Pentalog team based in Romania was a flexible, cost-effective way to address these challenges.
Back in 2013, Made.com had the idea to build a strong, engaged community around their brand and website. The main objective of the Made Unboxed platform was to allow customers to post photos and reviews of their purchased products on display – in their own homes and spaces.
Considering the rigid planning constraints and the need to focus on existing projects, this was the perfect opportunity to start building a nearshore extension of the internal development team.
