About the client
POP’n link is a Lyon-based start-up with operations in both France and the United States. The company was founded in 2015 on the idea of connecting inert objects and to turn them into objects “to connect with.”Using the “link” technology, that won an Innovation Award in the “wearable technologies” category at the Consumer Electronics Show in Las Vegas in 2017, POP’n link has developed a technology patented around the world connecting ordinary objects to unlock new worlds and digital services: it’s called “POP” (Proof of Presence).The POP technology connects with the user’s smartphone to enable instantaneous information sharing, irrespective of time or location. This is all done without collecting any user data or going through a mobile app. The POP’n link hardware can connect any ordinary inert object so that it can communicate with people.A true digital innovation, the POP’n link solution, using IBM’s Watson, comes in different forms of B2B solutions for cafés, hotels, restaurants, retail, entertainment, stadiums, conference centers, etc. It offers a new experience between the physical and digital worlds with the goal of generating greater engagement and new sources of revenue, with real-time interactions (i.e surveys, chat, pre-ordering) and access to a personalized digital world.In practical terms, POP’n link is used to authenticate the physical presence of a user to enrich their physical world with the help of a contextualized web solution. This then enables digital retargeting.Some examples of what can be done with the solution are:
- order, pay and leave an authenticated comment at a restaurant table
- obtain context-based information about a product (interactive guide, promotions, etc.)
- capture the audience during an event, such as a keynote address, or check out from a hotel
- open a hotel door
