Collaborative Travel Engine: Development, maintenance, and digital marketing support

Client location Olivet, France

Business area Travel

Product Web Platform

Delivery center Chisinau, Moldova

Project type UX/UI & development

About the client

Optitrip is the first company to compare shared travel services. Travelers can compare more than two million properties in 100,000 destinations around the world, 100,000 carpools across Europe, and more than 20,000 private car rentals in France on the Optitrip website.

The challenge

Faced with an accelerated release of their website, Optitrip contacted Pentalabbs for our strategic expertise in exchange for shares of their company (Service for Equity):

  • Development of new website platform features to optimize user experience
  • Digital marketing support with the goal of reaching a broad travel audience

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The solution

Pentalog adopted Scrum best practices, allowing the team to effectively develop a new platform while maintaining the client's existing platform. After training from our team, the client became the product owner and shared his vision for the product from a functional and technical standpoint.

The Pentalog team also proposed «peripheral» solutions specific to Optitrip’s business challenges: implementing performance tests and recommended infrastructure updates.

Pentalog developed the client's site with two goals in mind:

  • Maintain the existing version: bug fixes, simple HMI modification, adding new partners, setting up new minor features;
  • Develop a new, more complete version with a different user experience and path and new services.

The results

Pentalog’s team led development, testing (unit and integration), and deployment in production, and created a completely integrated and efficient ecosystem. The Agile development and delivery system allowed the customer to significantly reduce its time to market.

To support Opitrip’s release, Pentalog provided a team of traffic management and social consultants. The Opitrip site saw improvements in SEO & SEA, editorial strategy, and branding with targeted communities on social media. Pentalabbs and Optitrip met our digital marketing goals and have set new ones for the winter season.

Elena Mutruc
Customer Success Manager

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