Opitrip
Optitrip is the first company to compare shared travel services. Travelers can compare more than two million properties in 100,000 destinations around the world, 100,000 carpools across Europe, and more than 20,000 private car rentals in France on the Optitrip website.
Faced with an accelerated release of their website, Optitrip contacted Pentalabbs for our strategic expertise in exchange for shares of their company (Service for Equity):
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Pentalog adopted Scrum best practices, allowing the team to effectively develop a new platform while maintaining the client's existing platform. After training from our team, the client became the product owner and shared his vision for the product from a functional and technical standpoint.
The Pentalog team also proposed «peripheral» solutions specific to Optitrip’s business challenges: implementing performance tests and recommended infrastructure updates.
Pentalog developed the client's site with two goals in mind:
Pentalog’s team led development, testing (unit and integration), and deployment in production, and created a completely integrated and efficient ecosystem. The Agile development and delivery system allowed the customer to significantly reduce its time to market.
To support Opitrip’s release, Pentalog provided a team of traffic management and social consultants. The Opitrip site saw improvements in SEO & SEA, editorial strategy, and branding with targeted communities on social media. Pentalabbs and Optitrip met our digital marketing goals and have set new ones for the winter season.
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