Pentalog Videos


The Decision #4 – How to Say “No” to Experts & Adopt a Growth Mindset

Should marketers ditch their agencies and hire themselves as growth hackers?

Maxime Ouellet, Chief Innovation and Product Officer at CONFORMiT, a workplace safety software company, tells us why he said “no” to the safe path of agency experts to rebuild his marketing website and instead charged his team to adopt a growth mindset and get ready to test and iterate.

Our guest in this episode of The Decision will explain:

  • Why taking on growth internally is sometimes more rewarding than outsourcing the job
  • What taking on a “growth mindset” has meant for CONFORMiT
  • What gaming & growth have in common

About The Decision

The Decision is a weekly business program that shows smart business leaders making tough decisions – without hesitation.

Each Friday, our host, Cyrille de Lasteyrie (noted French entrepreneur, author – and humorist) will interview SaaS leaders on how they make decisions for their own companies, in real life, giving you concrete and useful guidance to act and make your own decisions quickly.

If you don’t want to miss any of the upcoming episodes of The Decision, subscribe here to be alerted as new episodes are released.