Pentalog Videos


The Decision #6 – How to Abolish HR and Focus on Employee Happiness

What happens when a people person uses brand marketing to manage talent?

In this episode of The Decision, Melissa Dardaine of CONFORMiT, a workplace safety software company, shares a unique perspective on HR, using the toolkit of brand marketing to manage employees, making talent acquisition and retention all about the brand.

Can a company use marketing tactics to recruit and retain talent? In this episode, our guest will explain:

  • How to use marketing strategies in this specific context
  • What’s CX (Candidate eXperience)
  • Why she shuns “HR” and uses marketing tactics to recruit and retain talent
  • What are the main limitations to this model

About The Decision

The Decision is a weekly business program that shows smart business leaders making tough decisions – without hesitation.

Each Friday, our host, Cyrille de Lasteyrie (noted French entrepreneur, author – and humorist) will interview SaaS leaders on how they make decisions for their own companies, in real life, giving you concrete and useful guidance to act and make your own decisions quickly.

If you don’t want to miss any of the upcoming episodes of The Decision, subscribe here to be alerted as new episodes are released.