Pentalog Videos


The Decision #12 – How to Launch a Start-up Without Hiring Anyone

What happens when an entertainment exec becomes a tech entrepreneur?

In this episode, Virginia Juliano, the creator of CobbleCord, tells Cyrille de Lasteyrie why she left behind a VP job title with a top US streaming services company to found CobbleCord. For Juliano, the goal is to empower consumers to customize on-demand content packages, using lean practices to build a business in a fast-changing industry.

In this video, Juliano tells us:

  • How does it feel to live a big company?
  • What’s the ambition of CobbleCord?
  • How is it possible to launch a company without actually hiring anyone?
  • What are the challenges and benefits of collaborating with contractors?

About The Decision

The Decision is a weekly business program that shows smart business leaders making tough decisions – without hesitation.

Each Friday, our host, Cyrille de Lasteyrie (noted French entrepreneur, author – and humorist) will interview SaaS leaders on how they make decisions for their own companies, in real life, giving you concrete and useful guidance to act and make your own decisions quickly.