With billions of dollars at stake each year with a long-lasting growth trend, e-commerce is at the heart of the digital era. Harsh competition is occurring between established pure players and disruptive newcomers and skyrocketing customer acquisition costs drastically squeeze e-merchants’ profit margins.
Pentalog helps e-commerce businesses of all sizes and from all market segments ensure high performance together with constant innovation to remain ahead of the curve.
Adressing e-commerce challenges
For years, Pentalog has been supporting big online business leaders like Meetic (Match.com group) and promising e-commerce startups such as Made.com world-wide. Our 150 eCommerce specialists have acquired deep knowledge of evolving challenges and opportunities in e-commerce throughout the whole project lifecycle of our clients: Design, Build, Run.
Pentalog offers e-merchants a high performance mass-production environment in an agile, low cost framework for designing, developing and operating successful e-business platforms. E-commerce projects are taken care with a view to optimize calls to action, fight against shopping cart abandonment, etc. The delivered solutions are mainly based on open source solutions (read about our Magento, Drupal and OsCommerce expertise) and are designed to:
increase conversion rates
ensure secure transactions (read about our partnership with Be2Bill)
ensure data confidentiality and security
optimize response times
optimize user experience and customer relationship management to enhance satisfaction
be natively multi-channel solutions
Pentalog’s technical skills are associated with sound business knowledge. Our consultants also support our e-commerce clients build-up their online sales strategy, explore multi-channel opportunities and ecosystems (m-commerce), carry out AB testing and implement the best tools and strategy to go international while ensuring compliance with local business law.
SEO/SEA, social marketing, online branding and digital sales in general are also part of our e-commerce expertise.
Shifting to SMAC-based practices
Standing for “Social – Mobile – Analytics – Cloud”, the new SMAC context provides an even greater digital technology leverage that goes along with online customers’s growing expectations: price competitiveness, shorter delivery time, multiple ordering places and devices, etc.
In the e-business world, SMAC requirements can be considered as follows:
Social: facilitate communication between clients and information sharing on social media
Mobile: the place, time, and terminal used should have no impact on service quality
Analytics: the data collected should help understand clients/visitors’ practices and obtain added value in real-time.
Cloud: security and high performance must be enabled by robust, flexible solutions