With billions of dollars at stake each year with a long-lasting growth trend, e-commerce is at the heart of the digital era. Harsh competition is occurring between established pure players and disruptive newcomers and skyrocketing customer acquisition costs drastically squeeze e-merchants’ profit margins.
Pentalog helps e-commerce businesses of all sizes and from all market segments ensure high performance together with constant innovation to remain ahead of the curve.
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Adressing e-commerce challenges
For years, Pentalog has been supporting big online business leaders like Meetic (Match.com group) and promising e-commerce startups such as Made.com world-wide. Our 150 eCommerce specialists have acquired deep knowledge of evolving challenges and opportunities in e-commerce throughout the whole project lifecycle of our clients: Design, Build, Run.
Pentalog offers e-merchants a high performance mass-production environment in an agile, low cost framework for designing, developing and operating successful e-business platforms. E-commerce projects are taken care with a view to optimize calls to action, fight against shopping cart abandonment, etc. The delivered solutions are mainly based on open source solutions (read about our Magento, Drupal and OsCommerce expertise) and are designed to:
- increase conversion rates
- ensure secure transactions
- ensure data confidentiality and security
- optimize response times
- optimize user experience and customer relationship management to enhance satisfaction
- be natively multi-channel solutions
Pentalog’s technical skills are associated with sound business knowledge. Our consultants also support our e-commerce clients build-up their online sales strategy, explore multi-channel opportunities and ecosystems (m-commerce), carry out AB testing and implement the best tools and strategy to go international while ensuring compliance with local business law.
SEO/SEA, social marketing, online branding and digital sales in general are also part of our e-commerce expertise.
Shifting to SMAC-based practices
Standing for “Social – Mobile – Analytics – Cloud”, the new SMAC context provides an even greater digital technology leverage that goes along with online customers’s growing expectations: price competitiveness, shorter delivery time, multiple ordering places and devices, etc.
In the e-business world, SMAC requirements can be considered as follows:
- Social: facilitate communication between clients and information sharing on social media
- Mobile: the place, time, and terminal used should have no impact on service quality
- Analytics: the data collected should help understand clients/visitors’ practices and obtain added value in real-time.
- Cloud: security and high performance must be enabled by robust, flexible solutions
Working with Pentalog helped us significantly, they responded really well to the urgency of the situation. After just one week we had found a qualified freelancer to undertake our mission. The platform gave us support and guidance right through the selection and administration process, so that the mission could run as smoothly as possible.
We were convinced by Pentalog’s approach: advice from a CTO to help us architect our solution, 2 freelancers and support to find funding. In addition, we were seduced by the price of courses but especially by the implementation time: 2 months instead of 5 or 6 months if we were on a development from scratch.
Working with Pentalog is very reassuring. As their CTO had worked with us on prior improvements to the app, I didn’t think twice about calling on them again when I found out that the first developer was unavailable. Four days later they had found someone equally competent and we didn’t have to worry about the admin side of things. The platform gave us support and guidance right through the mission from start to finish, to make sure it ran as smoothly as possible.