Francis N.

Marketing Specialist

500 dollar

Freelancer

7 years

Villeurbanne, FRANCE

Google Ads Google Analytics Google Search Console Google Webmaster Tools SEM (SEA SEO SMO CMO) Semrush SEO Yooda

									My experience
								
HEFED DéveloppementMay 2019 - Present
																					
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											FreelanceDecember 2019 - Present
											Missions en freelance en SEO : audits techniques, études sémantiques, benchmarks concurrentiels, formations, coaching, optimisations on et off-site...										

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											1ere PositionApril 2018 - April 2019
											Missions :
〰️ Gestion de projets SEO pour optimisation de sites à divers stades (lancement/création de sites, accompagnement aux refontes, accompagnement de sites...)
〰️ Mise en place de process internes/externes
〰️ SEO : Audits techniques, recettages, études sémantiques, chartes de nommage, benchmarks concurrentiels, rédaction de contenus spécialisés...

Outils : Sublime Text, Screaming Frog, Buffer, SEMRush, Woorank, Yooda Insight, Suite Google : Webmaster Tools (Search Console), Analytics, Tag Manager et Page Speed Insights...

Portefeuille client / Références : Enovacom, Sodexo France, ATECH, Tente France, Hôtel Echaillon, SpinetiX, Sonergia, Septime, I-9 Capital Thaïlande, Zabal'oil...

Environnement de travail : WordPress, Drupal, PrestaShop, Joomla, from scratch...										

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											Hub-GradeAugust 2016 - April 2018
											 SEO : Élaboration et application d’une stratégie d’optimisation (on et off-site, technique et sémantique, UX, inbound marketing...) du référencement du site : rédaction et optimisation de contenu en HTML/CSS, rédaction d'articles de blog, mise en place de partenariats éditoriaux, optimisation du maillage interne, mise en conformité technique du site, campagnes de netlinking, linkbaiting et recherche de liens, audits et suivis réguliers des KPIs, analyses comportementales, évolutions du site (SXO), suivi de l'indexation du site...

- Gestion de projet : Optimisation technique et UX du site, préparation et formation sur supports et langages informatiques (JavaScript, AngularJS, AJAX…), relais avec agences et prestataires externes

- SMO/CM : Élaboration de la stratégie de communication sur réseaux sociaux et blogs, relations presse, rédaction et publication de contenu et d'articles de blog, mise en place de partenariats éditoriaux qualifiés, mise en place de campagnes de publicité payante...

Outils : Sublime Text, Visual Code Studio, Screaming Frog, Buffer, SEMRush, Woorank, Yooda Insight, Suite Google : Webmaster Tools (Search Console), Analytics et Page Speed Insights, Pingdom, SEMRush, SERPOSCOPE (SERP Hacker)...
Langages : HTML/CSS, JavaScript...
CMS : WordPress (blog)										

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											JETPULPApril 2016 - June 2016
											- SEO : Audits sémantiques, études de mots clés, optimisations on-site (mailage interne, arborescence, contenus, URLs, microdata...) analyses de données de trafic, recommandations sous forme de rapports mensuels
- Gestion de projet : Suivi des dossiers et projets clients, réunions et préconisations SEO
- Outils : Yooda Insight, SeeURank, BIME, Screaming Frog, GWMT...										

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											Mister AUtoDecember 2015 - March 2016
											- Création de contenu optimisé pour le site et le blog, mise en place d’une
campagne de netlinking pour FR & UK, création de partenariats SEO et blogs
- Veilles concurrentielles et informatives, benchmark concurrentiel
- Recherche de partenariats entreprises et synergies, recherche &
négociations avec agences de traduction
- Suivi de l'activité sociale et commerciale du site										

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											MYdecorationNovember 2014 - August 2015
											* Setting and implementing webmarketing campaigns
- Accompaniement and follow-up of E-marketing and product strategy of websites
- Collaborations with the graphisms and web development departments
- Product, target evolution and market benchmark

* Social Networks Management and Optimization
- Reflection over the coherence of the communication strategy
- Customer feedback follow-ups
- Company's blogs management

* Follow-ups of the commercial activities of websites										
https://www.essentielradio.comJanuary 2015 - January 2015
																					
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											EliorAugust 2014 - September 2014
											Entries/exits of residence management; visits, in-and-out inventory of fixtures
Coordination, planning appointments
Preparation of administrative records
Site Management										

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											KubiwebJanuary 2014 - June 2014
											SEO : Netlinking, on-off site optimization, SEO audits & reports (Google Analytics/ Google Webmaster Tools/WebMeUp)
Marketing : Customer specifications studies, communication & marketing strategies definitions, competitive benchmarks
SMO/CM: redaction of Web contents and press reviews, animation of social networks accounts and forums										

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											AROBASESMay 2013 - August 2013
											Business Development : sales development strategy thanks to several tools: layout improvement of the company’s e-commerce (CMS) platform, creation of sales support and sales accompaniment tools (video and textual tutorials)
Marketing: Marketing analysis, monitoring and recommendations, learning META tags, H1-H6
Management/Sales: Training new customerme										

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											BNP ParibasDecember 2012 - December 2012
											• Accountancy, opening documentary credits and remittances,
• International bank transfers,
• Foreign currency advances
• Administrative tasks										

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											Showroom One LondonMay 2011 - July 2011
											• Operations of prospection, Inventory
• Telephone interviews and research of new potential clients in France, Japan, UK, Ireland…

My stack

Technologies

Drupal

Others

Community Management, Google AdWords, Spanish, Analytics, Project Management, SEM (SEA, SEO, SMO, CMO), SEO

Other

apprentissage, Advertising Campaigns, Responsable webmarketing, Screaming Frog, eMarketing, Google Analytics Individual Qualification, Traffic Manager - SEO, Joomla!, Chargé de référencement SEO, Manager, Clerical Support, Technicien Back Office, Cascading Style Sheets, spécialiste, industry~transport, Consultant en Marketing / Communication, Portuguese, Tag Manager, Benchmarking, Google Ads Individual Qualification, Chef de projet SEO confirmé, Chargé de Contenus, Chargé SEO & Rédaction, Consultant Webmarketing - SEO, Assistant commercial export, French, International Marketing; Finance; Communication, MSc/MBA > MSc/MBA e-Business, MSc/MBA > MSc/MBA Digital Marketing, Régisseur intérimaire, Formateur client, bénévole, Search Engine Optimisation, back office, Travail saisonnier, Content Management System, Assistant chef de projet webmarketing

Languages

HTML5, HTML, JavaScript

Environment of Development

Sublime Text

Web Analysis and Statistic

Google Ads, Google Analytics, Google Search Console, Google Webmaster Tools, Semrush, Yooda

Frameworks

Prestashop, WordPress, AngularJS, AJAX

									My education and trainings
								
											 - Licenses & Certifications
											
											Master of Science, Digital Marketing - INSEEC2014 - 2015
											
											MSc - INSEEC2012 - 2015
											
											Management & Communication - American InterContinental University of London2012 - 2014
											
											Baccalaureat, STG, Marketing, Management, Gestion, Marketing - Lycée Jean-Baptiste Colbert2010 - 2012

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