Windows Mobile is the 3rd most widely used platform for developing mobile applications. Unlike iOS or Android applications, Windows Mobile 8 applications run on mobile phones, tablets (surface) but also on a computer with the Windows 8 operating system. This continuity between mobile devices and desktop computers but also game consoles is a real advantage for the Microsoft system. The user’s experience is identical, regardless of the Windows 8 platform used.
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The other major asset of Windows 8 applications is their strong interaction with the system itself. Thus, a cinema ticket search application will be directly used by the search engine which will include, by using the services of this application, the relevant results of the application in the list of results. The same goes for social networks (Facebook, Twitter, LinkedIn, etc.), which offer their publishing services to the operating system, thus avoiding to go to the dedicated social network application to publish an article or a photo.
In Europe, Windows Phone 8 has secured 10.1% market share in 2014 (compared to 6.1% a year before), and even exceeds Apple’s OS in some European markets such as Italy.
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