The challenge
Sometimes, launching the 2nd version of a digital product can be even more challenging than the 1st; V2’s come with a brand new set of user expectations that didn’t previously exist.
How do you keep your current customers happy when your team is on a tight deadline and you lack the internal human resources to stay on schedule? Do you risk a delayed release or find a way to extend your team quickly?
MoovOne wanted to launch V2 of their digital coaching platform – but along the way, they encountered two challenges: a tight deadline and not enough workforce to undertake the project. After reaching out to Pentalog, we provided them with a dedicated team to work alongside their in-house talent and shoulder the challenge together.