Lengow’s teams of in-house developers had already developed their core e-commerce automation solution and were in the process of expanding it and by adding features, to increase their business potential. However, time-consuming development tasks got in the way of this expansion. In order to expand the platform’s multiple market integration functions, Lengow needed to develop APIs for each individual marketplace.
There are plenty of online marketplaces, which means that there were several APIs that needed to be developed one at a time, which is a labor-intensive process. In order to push their business and IT development goals forward, Lengow needed to push through this development task.