How can an international eCommerce company harmonize its global IT infrastructure in order to create a more efficient online environment while managing B2B and B2C operations? That’s the question Coravin was asking after subcontractors made suboptimal technology choices rendering their IT infrastructure cumbersome and inefficient.
The challenge revolved around restructuring Coravin’s eCommerce IT systems. Previous subcontractors made substandard technology choices creating a less than optimal IT environment and limiting access to B2C markets. For example, websites in different countries used different eCommerce platforms which made coordination between websites difficult.
One problem that became apparent was that their eCommerce systems struggled to meet demands from the marketing department to target both B2B and B2C markets. Marketing efforts to make changes on Coravin’s websites were often made difficult or even thwarted by the IT infrastructure