About the client
Kwanko, a European leader in digital marketing with a solid reputation and extensive background in Performance Advertising, Internet Marketing and Revenue, has launched a new start-up called BONOBUZZ. This start-up focuses on delivering a new mobile platform for an interactive social network.
BONOBUZZ’s project consists of a social network mobile app (also called BONOBUZZ) for iOS and Android and a platform for publishing interactive content in SaaS mode that is all powered by a partner specialized in interactive content, social networks and digital marketing.
BONOBUZZ is an interactive social networking app that allows users to create surveys via a photo battle system. The users must choose between two or more proposed images until they reach the end of the battle and see the results page. This app has multiple uses, for example, users can seek for advice from friends or the Bonobuzz community on any topic, share images in a unique manner, create original content for fun, etc. The app is intended to be useful, practical and fun.
The app is mostly dedicated to B2C users, but it is also a useful application for media, brands, celebrities (you-tubers, bloggers, etc.) as it allows them to promote themselves or their products on a new platform. The data collected from the app will allow them to refine their marketing strategies.