Sur Mesure needed leverage to support its growth through digital transformation and to stimulate its international development. The SME turned to Pentalog, first for a diagnostic of its IT system, then for overall IT optimization in both its production and marketing departments.
Following its success with its professional clients, Sur Mesure wanted to firstly expand its online customer base and its online product line and secondly, improve its productivity in order to support its growth.
The first step therefore meant upgrading its IT system and automating sales and production management tasks. Next, the company needed to take advantage of the opportunities offered by the digitization of their international marketing in order to increase the ROI of actions taken.